foreign
[Music]
good morning how is everyone
yeah yeah that's what I like to hear
thank you all for being here thank you
to the PSC team for having us I'm very
excited to talk about our topic today
Dows are one of my favorite things to
talk about and I think sap feels the
same way but basically if you are a
power of Adele this talk is for you
because this question here what can
dolls learn from I think is something we
all need to think about a lot more
within the context of Dao's and also
outside of web 3 what are other non-web
three entities that Dallas can learn
from to be more effective and so now
we're going to hop into introductions my
name is Madison I'm one of the
co-founders of dreamdale and I'm from
the US
and I'm saf I'm a co-star word of
dreamdale and I'm from Vancouver Canada
and uh in today's talk I'm going to give
you all a brief intro to dreamdow as
well as Dao's in general and this will
hopefully paint some help paint some
contacts on to some of the things that
we'll talk about later on in the talk
um Madison's going to spark some
inspiration with some case studies and
then we'll give you an opportunity to
share some of your thoughts as well
so at dreamtab we trained gen Z to use
web3 for good we work with impact-minded
Gen Z Youth and I promise you these are
some of the brightest kids you'll ever
meet
um and we equip them with tools and
resources to leverage web 3 in creating
the impact that they want to create in
the world
and we do this in three main ways the
first of which is through educational
sessions
um we host a series of talks called the
learning together sessions with web 3
leaders
um past speakers for for the series have
included Aya miyaguchi from EF who you
all heard speak yesterday at the opening
ceremony as well as Kevin owaki from
Bitcoin and we're always looking for
speakers
um and Educators so if that's if you
have a topic on web3 and social impact
that you're excited to speak about
definitely reach out to us
um we also have a one-on-one mentorship
program
um where we connect our Builders with
established mentors in the space
and second we also host what we call an
explorers program where twice a year we
run 12-week internships
um uh so just giving our brightest
Builders the opportunity to practice
what they've learned through our
learning together sessions
and last but not least we also sponsor
Builders to attend IRL Gatherings such
as this one so over there
um you can see a group of our Builders
um who are learning making connections
and just making the most of everything
that you get out of IRL gatherings
and we do all this as a dow we have
um yeah we have nfts governance Discord
all the things that you would expect
from any other Dow because we truly
believe in this model
the ultimate vision of Dao's promises us
better ways to organize humans from our
workplaces to our social communities
but the truth is we're just scratching
the surface of discovering how to
optimally structure and operate Dows
many processes that are more democratic
decentralized Etc may sound good on
paper but the truth is they prove to be
impractical in practice for one reason
or another
as a result many Dows are not serving
their mission or members as effectively
as they could be
but the good news is we don't have to
reinvent everything
we're solving human problems problems
that we've grappled with for Millennia
often we're too quick to scoff at what
we call the web 2 way of doing things
um but the truth is that many of these
web 2 Solutions exist because they work
they've been researched and iterated on
for way longer than Dows have been
around and we shouldn't shark off their
lessons as if we're above them
and it's not all Tech either we often
get so lost in the latest tooling or the
shiny news Frameworks or models that we
forget that what coordination comes down
to in the end is the human element
so we can choose to learn from our past
mistakes instead of repeating them
and now we'll pass it over to Madison to
show us how to do this
thank you staff okay now we're going to
get into the tangible examples so thank
you for staying to that introduction
um so the first thing is we're here
telling you about like that you should
learn from other entities besides web3
Dows
um so what have we learned from the
first example is civics unplugged which
is actually our parent organization so
Civics unplugged trains young people to
be Civic innovators so basically people
who solve Civic and social problems in
more innovative ways and it was
basically an off-chain Dao before they
even knew Dows existed so if you look at
some of the design choices here there is
an elected steering committee with a
treasury that they get to control uh
they're the community votes on youth-led
projects that they want to fund and
there are subgroups that work on
responsibilities like social media and
international student experience so
basically like working groups and so the
co-founders of dreamdoll were also
really involved in Civics unplugged and
were able to take a a lot of the
principles and design choices and
experiences to inform how we run
dreamdoll today
okay so the first non-webtree case study
is Boy Scouts so if you're from the US
you probably know what Boy Scouts is but
for those of you who don't the Boy
Scouts of America is one of the largest
youth organizations in the United States
with about 1.2 million youth
participants
and I think there's a lot to learn from
Boy Scouts in terms of recruiting and
retaining young people and honestly just
people in general the two Core Design
choices is the first one is recruitment
so the first thing that they do is they
recruit from existing values aligned
organizations so you can become a Boy
Scout I believe it's at 10 years old but
they have Cub Scouts for younger boys
and so they recruit from that
organization and it's a direct pipeline
so
that's kind of how we at dreamdoll do it
we have Civics unplugged as a parent
organization and there's a recruitment
pipeline but this also applies to dowels
who don't have parent organizations or
direct affiliations because you can find
organizations that are aligned with what
you do and have members who wouldn't
find your community otherwise
so for example at dreamdale we look for
non-technical people who are interested
in using web3 for good they probably
wouldn't find a dow you know without
Civics unplugged and so we recruit
directly from the fellowship
the second part is a strong emphasis on
Word of Mouth recruitment I think that
Dallas can do a lot better job of
emphasizing this piece because what you
can do is actually encourage your
members to recruit By Word of Mouth but
also give them the tools they need to do
so give them the tools to share about
what the Dao is how they can join and
other tools like that because that's one
of the biggest methods that boy scouts
use to recruit people
the second is gamification so for Boy
Scouts the the goals are clear the
highest level you can achieve is an
eagle scout there are a variety of
requirements like having a certain
number of badges leadership experiences
and recommendations and while there may
not be a direct equivalent in Dows the
principle is still the same make the
goals clear and make it clear what
people can achieve in your Dao because
that makes them want to stay and it
gives them something to work towards the
second is badges to reward small steps
along the way
so the Boy Scouts model is actually what
directly inspired our Merit system at
dreamdo we've developed our our own
entire Merit system that we're about to
finish in the next month or so
but basically the way that we're doing
it is on chain Boy Scout badges for the
purpose of incentivizing and recognizing
activity so basically the problem right
now is like when I say I'm a member of
dreamdale that doesn't mean much to you
because I could be the most involved
person or the least involved person but
something like merit badges gives
context to people internally and
externally about what level of
involvement a member has so for
elections if I'm going to vote for
someone I can see how much they've been
involved and exactly how they
contributed and if I'm putting dream
down my resume I get to show that I'm a
very involved member
okay number two is Parks so I actually
haven't heard this really talked about
in the context of Dao's so I thought it
was a good case study to include but
actually public parks are uh the the
foundation of public park design and
construction is community involvement
and gaining consensus
so the first part of that is Master
plans so every park that is created
creates a detailed plan for how the park
will be developed and constructed along
with how the community is involved in
the design process so this serves as a
blueprint for others that they can learn
from you know like an open source
document and at dreamdale we're actually
going to be creating a master plan of
our own like a 30 page document
something like that maybe not that long
of all of our governance structures the
ones that we've really liked the ones
that we see and proven on and some of
our other design choices because we
believe that for the Dow ecosystem to
make some of these strides and how we
can better optimize how we can better
structure Dows and like ultimately uh
just make them function we need to learn
from each other's mistakes and
documentation is a really powerful way
to do that the next is the spokes
Council model so this is not exclusive
to Parks but a lot of parks use this
model essentially the way it works is
there are Representatives of different
groups so think for Parks like there's a
representative from the police
department a Boy Scout teachers Etc
and these Representatives meet in a
larger group to discuss their individual
context and make decisions that would be
too high level for any one group to
decide on their own so the way we do
that is dreamdale is we have a dow
Council that consists of the leads of
each of our working groups so once a
month we meet to talk about issues that
would be too high level for any one
working group to make the best decision
about
um and the last is existing for users so
it's actually really really impressive
what parks do to understand and build
for their users if you look at some of
these Master plans they have like
extensive tables about like what are
each of the facilities who are the users
why do they use them and Parks exists to
make sure that the people in the
community are enjoying the facility
right so they build things specifically
based on like if they have like you know
the spokes Council what the teacher says
that they want uh what the Boy Scout
says the needs are for the park and so
they exist for the user and every Park
is different because of that
okay so our last case study is Eco
Villages so you may or may not have
heard of Eco Villages before but those
of you who have not they are small
sustainable physical and co-living
communities with their own work currency
school and more I will say not all of
them have their own currency or school
or work they all vary a lot but the
general principle is they're their own
self-sustaining communities in a
physical space
the first lesson to learn from Eco
Villages is their small size so Eco
Villages range from 50 to 250
individuals because with any more it's
hard to form a strong community and I
get very disappointed when I see Dows
blindly follow the metric of how many
people are in it because if you just
think about it logically like if you
have 10 000 people that you have a light
touch impact on versus 50 people that
you have a high touch impact on like
what is the better long-term result and
so I think what can be learned from Eco
Villages is that oftentimes in Eco
Villages people depend on each other for
survival and so it's important to have a
strong sense of community and I think if
Dallas also wants to have a strong sense
of community they need to learn from
that it's important to have a small size
okay the second one is work and play
so residents of Eco Villages have a lot
of formal structure to keep it running
because obviously like I said they
really depend on each other but they
have an equal emphasis on community work
and play are interdependent so it's not
just a transactional experience of like
we're going to make sure that you have
food and you have shelter and everything
they need to make sure that they have a
community and I think it's the same for
dolls because without play I think Dows
are the 2.0 of web 2 because I mean
that's true for a lot of reasons but the
main thing is that unlike in web 2
companies
people are voluntarily coming to Dallas
and don't have a strong reason to say if
they don't have a strong sense of
community and they don't feel valued in
the space the third one is making money
so I will say that Eco Villages are
still figuring this out too much like
Dao's but something that Eco Villages do
because often they can't export things
because of a lack of resources or
physical isolation they profit off of
information so some make money off of
providing education and consulting
services to Outsiders about living in
Eco Villages and so similar to Dallas I
think if you have not figured out a
revenue model outside of Grants like us
at dreamdale then and you can't export a
product maybe consider information so
the master plan that I mentioned earlier
that dream now is creating we're
considering doing it as a mere post as a
way to raise funds for dreamdoll but of
course we haven't figured out a
superstructured model so would love if
you have any ideas after as well but I
think the core takeaway from that is
like what are some Innovations and
information that you can provide as a
way to gain revenue for your Dell
and we'll close it off with a call to
action
what are some steps that you can start
taking today to encourage a culture of
learning and sharing within your teams
one look at examples of other Dows in
the web 3 space as well as other
structures outside of web3 and be open
to learning and evolving and two let
others learn from you to share and
document everything this is so important
we can only move forward in this next
iteration of the internet and human
coordination if we all work on this
together
and now it's your turn what are some
examples and case studies that you know
of or even Bolder mistakes that you've
made that we can all learn from
so open questions well we wanted to ask
we wanted to ask the question of like
what are some other examples you've
learned from that we didn't include
[Music]
um I was late so I didn't hear like all
the talk but more than
um
more than example I want you to ask like
since you've done that the research
how do you think that I can create like
a community of people that are
interested in um
in no or learn about blockchain in a
college
oh in a college yeah interesting
students yeah
um so I would say um all right so are
you are you trying to what kind of
people are you trying to Target like
what kind of students or just students
in general
um I mean right now uh it's a software
engineer and economic uh students but I
want to like Target mainstream people
and uh the ones that aren't like into uh
speculation and trading to stay right I
want people that uh are into the
technology not into speculation that
makes a lot of sense um so I I don't
know if you have something to say but I
would say did you see the Boy Scouts
example that we gave
no I wasn't okay okay yeah so I think
the Boy Scouts example is a good one for
me to learn from in this case because
what Boy Scouts does to recruit people
is they have a direct pipeline from an
existing organization and that's what we
actually do as well so I think the
principle there is like if you don't
know how to get people to just come to
your Club naturally or your community
naturally and they wouldn't find the
application on their own what you can do
is you can find organizations that have
the types of people you're targeting and
collaborate with them and like a
partnership to get people to like your
community so like if you're targeting
like software Engineers maybe like at a
college there's like a technical club
for like software Engineers or something
like that or if you're targeting
non-technical people like we do maybe
there's some like social impact oriented
clubs that you could talk to and have
like and there's like more design choice
to talk about from that point of like if
you have live conversations or if you
just like share information like hey
here's the application but I think
generally if you're targeting people who
you think it might be hard to get them
to your community Unity you need to have
a lot of one-on-one conversation and
Community Building to be like this is
not as scary as it sounds and and you
can do it and we'll be there to help you
yeah no that's great the only thing I
would add to that is just like I mean
I'm assuming but looking at you you
might be a college student who's
um interested in blockchain outside of
speculation is that right yeah yeah so
just like think about what got you
interested in the space
what what brought you here and like what
are some of the things
um that you wish you had as in a
community that would have
um helped you be more excited about this
earlier on so yeah just like think about
who you're targeting um you know what
what's in it for them why why would they
be interested in something like this
um and yeah just like make it
interesting
um just think about what would make it
interesting for you
yeah
thank you
any other
hi uh so I'll share a mistake that I've
made in my project so I'm trying to
onboard my community to web3 through
social and environmental impact and so
it consists of Beach cleanups and Dives
against debris and different activities
like that and to me it made sense so I
started organizing on Sundays and the
community response was
Carlos that's my only day off and why is
it at 7 A.M so there's incentives for
people to join and it I haven't fully
figured out the solution but something
that definitely helped was
instead of me proposing this thing that
made sense to me was okay you tell me
what works best for you right and so a
lot of them said well I'm down for
Friday after work like at Sunset we do
something you know so
um still trying to gamify it a little
bit more and make it more fun so that's
just my mistake
yeah his beers are involved
something that I think is almost
impossible to solve is the time zone
problem so like we are an International
Community with people from like west
coast East Coast India Italy Russia
that's everywhere right
um and so we've had a very hard time and
we haven't figured it out like the
learning sessions that staff mentioned
we did a survey to try and figure out
what would be the best time for everyone
and there was absolutely no consensus it
was like completely spread out and so
like what we do is like for important
calls we host like multiple like if it's
like a really important call we'll host
it like two times or something like that
but we're really still trying to figure
that out I don't know if it can be
figured out but yeah we're thinking
about that too
thank you Carlos anyone else have any
I'm coming to you I'm coming
thank you thank you for the presentation
and congratulations for the project
um
so uh we've been doing a project in
chatomali in Mexico uh it's very
interesting to see that you brought up
the example of the parks and a couple of
years ago like in 2000 uh
2018
19. we tried creating a local Urban daus
in the city of chatuman so people could
organize themselves and we have a lot of
parks there that nobody's using because
they're full of drug addicts and trash
and uh well we tried teaching people how
they can organize and
um we what we learned was that we went
through the creation phase where we
taught people how to do things and we
made a big mistake because we were like
oh this everything works so we can just
leave and you're gonna be fine you know
how to organize what we learned was that
there is a creation phase and there is a
consolidation phase so
um well everything stopped the moment we
went away from chitamal and now we went
back to consolidate what we are doing so
this was our mistake that's why I wanted
to share it and now we are taking a
five-year trip in a school bus
throughout Latin America to teach local
people how to use web3 tools and we are
taking care of the creation phase and of
the consolidation phase so I just wanted
to share this and yeah congratulations
again thank you for sharing I want to
ask follow a question what did you mean
by you stopped I don't think I
understood uh we had to go away so we
went we moved to Europe from Mexico for
um master degree and the people were
like they they just got overwhelmed and
everything stopped
that makes sense
thank you so much for sharing anybody
else want to share
if not
we have one more Chris
one of our fearless leaders
hi um I guess I just have one question I
think like being in the space one thing
I've always noticed is that several Dows
goes through different leaders coming in
and out different community members
coming in and out so how do you uh sort
of one think ahead of that situation and
make sure like the thou can sustain uh
without people you know leaving
immediately uh so like what are the
things you're doing to kind of like get
ahead of that or make sure like you have
a solid foundation
yep I think that's a great question I
think two things that come to mind for
me is one information and then two just
making people feel like they are able to
step up so on the information point I
mentioned the master plan that we're
going to be creating of like all of our
governance structures and how the Dow
works that will be useful to people
inside the Dell but also people outside
the dough so there's never any questions
about like okay how do we I don't know
onboard our mentors or something like
that someone can always pick up the
process because it's open source and the
second is even if you do have the right
structures for like elections and like a
system that makes sense if you don't
have people who feel like they can step
up that's not going to work and so what
we try to do is embed leadership
opportunities into every part of the Dow
so the example for that us would be we
have working groups and they're all led
by young people so we have a Roth who
leads our community working group and
Joshua who leads our gallery working
group and we have a couple others as
well so and that also applies to like
smaller opportunities like bounties so
people can like take bounties at any
point and So eventually we could see
ourselves doing a structure where we
have one of our Builders be elected to
leave with one of our mentors lead the
Dow and so that's only going to be the
case though if they feel comfortable and
they have the experience and so we're
baking those experiences into every
level of the Dow
okay
amazing thank you anybody else have
anything to share about their Dow
experiences
oh I'm coming
maybe maybe a way to get Revenue would
be to make like the digital digital twin
meaning a Dao of current uh
organizations like the one it's your
apartment company
so if you develop the knowledge not only
the information but the knowledge and
kind of do the design implementation for
another organization that would be kind
of some some Revenue
yeah like are you saying like providing
some knowledge on like some of the
things that we've learned to other
organizations who are like wanting to
start a Dell from the normal world like
uh like Boy Scouts like like going to
all these places and developing the
digital twin
yeah like so helping organizations start
their dial yeah I think that that's an
interesting concept what do you think
about that stuff
yeah I mean I think this is uh I was too
concentrated on my own portions of the
talks I wasn't paying attention to but
um
I think you mentioned right at the end
like we're working on a uh A playbook
um for for Dows that kind of like
includes all the learnings from
um how we built dreamdo
um and one of the thoughts that we were
just talking about this morning
literally as we were thinking about this
talk
um is uh like how
um how can we sort of like monetize that
or make that a um so we were thinking we
could publish such a Playbook on mirror
which is sort of like this decentralized
publishing platform
um that uh allows it so that anyone can
see we don't want to like
um token gate or like we want to like
make sure like these learnings are truly
open source but
um people can choose to then donate and
like buy additions of this Playbook um
if they feel like they've gotten value
out of it
um so yeah that's one way that we're
looking at um at monetizing the work
that we're doing
that's great and that's monetizing the
information but maybe doing a further
like helping them to build it would be
another way and you will be helping to
build valuable things yeah absolutely
kind of like a Consulting service yeah
okay yeah
thank you