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yeah Facebook Amazon Apple Netflix and
Google
we're good so those are the cure apps
right now it wasn't like this it wasn't
like this in the past the first killer
app that I used was recent Percy I
didn't play in Apple 2 I played in
Microsoft camera which one I was too
small and there has made me dream about
what you could do is compute it would be
to be imprinted with the magical things
so immediately when when they say no i
was i was a great time and let me tell
you one of the killer apps still today
for me is the zelda ocarina of time but
but there was a problem there was a
problem with this machine
so one day was playing outside I was in
I was in my village
and there was a big storm I was on my
bike it was like 20 minutes away from
home
I got soaking wet but I was really
hoping that I could go home and play
ocarina of time with my friends oh boy
that didn't happen because I had left
the window open and my Nintendo 64 was
next to the window so the big storm went
is everything and I was my Nintendo 64
so the enemy for those killer apps was
just a simple as lithium what who
destroy those humor apps is this Zelda
Ocarina of Time and you're laughing at
me because I'm an idiot and I left the
new Pegasus before next to the window
but but you're gonna have to be more to
the to these guys if the Metro of London
will let the door open when they have
some cement going on so that was
terrible for them but nothing of this
what happens if they had what we have
now that's why so the cloud is extremely
convenient right there close amazing the
cloud allows us to us to use everything
to do one program we want
this is me using apps as an owl's I used
to play viagra my music I use you have
to check the code my peers and I use
build ups to do this presentation for
example is my laptop what happens
absolutely nothing I can use from you so
I know the stories that the car is
amazing if I was really good friends
from the burden of soaring backing out
you can ferment from wherever you can
you can do the computation of extremely
complex apps somewhere else that uses
with a device that is not so powerful is
very very expensive as supposed to play
the hardware every time that you want to
play a game like with like my ocarina of
time and it's tremendously scale so in
summary the cloud is just very very
convenient let me put a point here of
who here wants an interview notes I feel
really odd that's pretty good who wants
it in a VPS why
and maintenance security sort of proves
the point how to beat it especially if
you don't have a home any obligation if
you're an employee and either note let's
we've looked at the absent the nineties
and after they used to use but let's
look at the apps that the world is using
this is when I say find more broadly
what I mean is this those are those are
perhaps the people that you see the most
on on their phones right now and I took
the liberty of investing in a little bit
where those apps are posted because yeah
you have facebook on before but that
this is necessarily means that all the
magic happens on your phone so so what I
found out is that well four of the top
five are in Facebook Federal service
favors
Facebook has massive data centers we can
call it the Facebook cloud image they
got seven bits of our services a four of
them are in Google clouds two of them
are in WS two of them use multi cloud
approach meaning Google and L years and
probably some others like digitalocean
who knows five of them they use cloud
services but they're mostly Chinese
companies and they're not that they're
do not disclose who those infrastructure
providers are but I've checked on their
annual reports and they use cloud
services and three of them do not use
the cloud why because there are media
players and how are you playing the
distribution of these top see
through Google Play happens through the
climate as well but they thought the app
itself does not meet the cloud rare how
much does it cost to have this happen 13
billion on network infrastructure for
Google last year yesterday oh snap or
Salafis base 600 million a year to
Google into WS that they don't use lift
a hundred million slack 50 million
interest 125 million uses Pinterest an
Apple 360 million per year did you know
that Apple Club is actually Amazon Web
Services cloud so just five clients
bring the soup
one and a quarter billion US dollar a
year if you look at some of the
forecasts of the industry its 83 billion
in three years that's a lot of money
those apps three mine there's to us
that's our subscription model Netflix
and Spotify and two of them uber
announcer it's a big reason that olivia
is free but actually if you want to use
the services you have to pay those us
are free and they're saving billions and
you're supporting infrastructure
you guys are you in this room I don't
appreciate for the fire here but you
know you know what happens when apps are
free man but there's something is your
day and that's cool nobody nobody cares
it's it's even fun everybody knows
everybody knows it and we laugh when we
reach our contract and a family hue
combination leaders they're your people
have been sex that didn't fight right
secondly music savvy in Saudi Arabia
where you could get killed
what if somebody reports you so that's a
little bit less fun it was another
example of data that was that was
misused when he fell asleep wrong hands
so we're in March 1940 Germany invades
the Netherlands and that point was one
of the most progressive countries that
we have in the world and they were a
secular country and they had one of the
most just ways of dealing with religion
which means that they had a religious
budget on their annual accounts and they
split it accordingly to the number of
the percentage of the population than
was of one religion or not which means
that in the census they knew what
religion was that when some of the
Germans coming
they just obviously look and they have
been name and the address of every
single Jew in the lands that's where the
Netherlands has the biggest in terms in
percentage and in absolute terms of Jews
deceased during the to Germany in the
1940s to to see examples of how that a
negative is you somebody knows about
cameras and leading another their boomed
we probably are brain breaks you
probably if it wasn't for them you guys
would have a different outcome
probably that what-if scenario I've
never read my favorite but it is for
sure that they used things are tiny
people that were on the fence and take
the vows to one science there's another
person that used
coverage on vinegar services another
president and that you know you know how
much you know how much he paid for
coverage on video services mainly I
guess how much this is costing win an
election
ten million low lower five million five
million a cool by me your day you know
pretty much everybody that has a
Facebook account and you can go really
deep now
this this year this is the the former
CEO of convertibility gun and they based
their work on theirs so there's a
researcher that's created by like long
time ago created
souza algorithms within 150 clicks under
50 likes on Facebook they would know you
better than your best friends they knew
things about you the more things about
you that your vestments if you are a
closer today they found me right so
these data is dangerous and can be used
for the wrong things and this is
happening right now
does that make people not use these apps
is that this is privacy really a value
proposition
look at how many users do we have what's
up which is on fire but it's 1 billion
daily users daily uses I am of them
messenger almost 1 billion
did talk 200 million where you put your
be using with everything you're almost
half naked there
they know everything about us facebook
1.6 billion that's a lot of people daily
users and just for comparison let's look
at this this weekend I look at the great
I mean we like we're fine I think we
need to group and I suggest that's we
take another problem we take another
approach we take another approach that
takes an hour out of all these cloud
services how do we get out of that our
simplest apps to get close even close to
to the traditional access of the option
well first of all I need to be free free
okay yeah well what's the magic word
convenience they need to be seduced they
need to be convenient
they need to be convenient as this this
unspoken rule the Britons that
assistance more or less a technology
just because it's better this is a
pelagic over the previous technology
needs to be ten times and so we need to
be we need to make things that are ten
times better
the things that are just the killer apps
right now which are not Bolivian at this
point and once they are free
a paper it's paper 8 and we're paying a
lot of money to the swap provider so I
suggest a personally on the stupid
clouds and sheets the transfer of value
from the cloud to the user but this is a
current one right now where the data is
paid well as the money comes from
selling the data and goes to the cloud
provider there's also other flows but I
want to focus specifically on that flow
of money because we have one thing that
they don't have it's a native way to
transfer value so I suggest that if I
want to do a decentralized Spotify we do
it like this we take the users to host
this task for us for us how uses qualify
the patient I'm sorry for you you
couldn't you couldn't because you don't
have a house we can take some time we
are the house of maybe you could put in
the 80s clock should be fine so I
suggest that here what we have supplied
by some of the case young people's app
that's ok we're gonna touch it well they
be you and we transfer the value to the
user we will far away from that we're
far away from that and I'm gonna try to
make a list of what pieces need to come
together to create a model where these
would work number one it needs to be as
convenient as accessible from anywhere
and all the time like the cloudy's this
is not a 10x
this is a this is a this is an error
medium we leave please and we don't have
it right now
it's a shame yes but we're working on
this when working on the infrastructure
side to make this infrastructure pair
more accessible from everywhere so how
we're working with our chivalry I'm
going to use some tutor office concepts
here hi
the cluster is everybody knows what it
is it's basically so it's a series of
those that are connected and when the
first one knows now the second one takes
over our Chappell is developing a system
specifically targets to eat the window
so anybody can can start taking from
their own homes giving a federation with
your friends and you know goes down the
second kernel takes over and then you
avoid being slashed because of downtime
on your own so good we're getting closer
to high availability here there's
another thing called load balancing
interrupts which is basically
distributing the load through the doors
for the servers that are there and
there's networking over there
who are doing excellent job on creating
this this Marcus traitor right here
that's the redirects the traffic or the
transactions to the rows that are that
are mined so high mobility with workload
balancing we're getting somewhere
but this is just the Navy this is not
attacks another the results an axis
through Putin scalability
there seems that I'm gonna help us get
away scalability I'm not an expert on
that I'm not gonna touch it but roll up
with zero screws a human 2.0 play into
true your guys are absolute experts on
that this is weak we need it's up there
meaning but we're starting to get
somewhere with privacy this is the
privacy
wasn't a killer proposition wasn't a
value proposition but it is just not
only so it's not ten times there is four
times right why do I say the biggest
even the chance of using name try on top
and the South Sudan and they weren't
exactly the same
they're exactly the same level
availability and the same level of
transactions at cetera you will use them
under strand but we're at the very mean
right here on the infrastructure side
what we can do to ensure privacy we can
include in that hardware we can include
a mime in social environments like mega
wanna honest GX we can create and then
with zero screws we can create that
breathing those anklet and that's
available for that users to do whatever
they want in a secure environment also
we've seen that the model means they
worked for apps that has this way might
work for somebody that was paying for
subscription that you paid users Google
hosted practice there's other months
there stayed upon for example which is a
way more ethical way off of using the
data so we don't have to just throw away
all the data and we should be able to
let people walk in on what data they
want to give and remove another thing
that needs to happen is in some
direction stabilization pocket network
is the window storage way and we know
there are many projects out there and
one of them will not give you enough
money to run the project but if you
stack them on top of the other on the
same machine you start having a money
box in your house that gives you that
gives you enough money to sustain the
save the ball itself so that's that's
not 10x yet there's one more component
there need to be apps that people use
and the people can use and they can be
easy to use
keith values it's not only UX and UI I'm
sorry I should have changed that it's
basically value proposition give value
to the users most of the apps right now
you so don't know who is familiar with
the model here but basically when they
do you say they trick you
to use it all the fact they make you
addicted they make you homes
because the most killer happy this
universe is it isn't half that's buses
every time somebody from the other side
of the wolf leaves your life on your
picture and that buzzes on your phone
and you look it and then you like
another thing whether you put it back
into the pocket and then he buzzes again
bigger song or person has click under
something something as stupid as slinky
is designed to make you addicted so when
you develop apps please make sure you
turn on the deal make sure that you
actually want to use it and make sure
that maturity improves feels like this
is a way we're gonna add a step in
competes at least with with the Kermode
so what we're doing right now is taking
care of the infrastructure side we are
working on the first part of a person
having these infrastructure being
available from everywhere through cinema
TV through information everybody is very
very much focused on that privacy were
including s GX were including systems
inside our offices that you can leverage
for your naps and make it make them
private and secure installation we with
each people know this that will help us
a lot but you need to do the last part
you need to create apps that give value
and I suggest that the next time you
were doing a human centered design
system to to create an app think about
this well think about instead of give
money to the cloud providers who I'm
gonna take this data and they're gonna
use it for condoms words think about
this think about making people post
incentivize people to who's your guys if
you want to know how to do it please get
in touch we can help you design
something there are top notes that will
be hopefully almost as good as using PBS
or an even more convenient and you rush
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