just a Mic Check everyone can hear me
all right great
my name is Adi Shekhar I work at triple
o global
you're going to be talking about
blockchain model camels any of the
strategy or business folks might know
the business model canvas already which
a lot of the product owners used to
validate their business ideas other
people have we use that a lot as well
what we saw in the industry was a lot of
our clients a lot of Industry was
looking to a lot in sounds great
consensus as a company sounds great
atiim foundation is all great what the
hell do I do though and that was a
question was just coming up and up again
we saw all the intrapreneurs coming up
and doing great stuff with the
technology but the enterprises were a
bit stuck so this is something we did in
order to make that easier now when
you're involving existing business
owners it's much harder for them to your
grass ball to a newer technology we so
earlier on when you grow as an
organization the cost of keeping Tina
now house becomes hard you are much
lower than your competition how do we
help those enterprise clients to come up
to speed as global oil ecosystem of you
know we want more intrapreneurs we want
to be more stakeholders but in order to
get to that state the quicker we get
Enterprise on this as well the quicker
that would happen so in order to do that
we want to figure out a way of how do we
get existing business owners to know
about blockchain if I have say a 50
million dollar company I want to invest
5 million blockchain what do I do
right how do I take my products and get
benefit out of it this is the blockchain
model canvas that we have been working
on I'm not sure how visible that is but
it's very similar to
the normal business model canvas the
only differences being we focus more on
the intersection between the product
idea and the block the business value
rather than just the business value of
the product that's how the first things
of you know if you just quickly walk
through it system touchpoints how many
of these you know if I want to make a
change of a product how many of the
systems do I need to change or how many
things I need to like the integration
pieces are changing in order to figure
that out the most interesting box is the
second box on the top right which is
vertices what are all benefits am i
getting out of it if it's just hey am I
getting verification are getting
identity I'm a-gettin security do i neva
n-- does that apply to me blockchain has
the technology is providing that but is
it applying to my product and that's
kind of like a simple checkbox yes no
yes no anything else you want to put in
there you move on to your dependency say
in order to make this happen
what I need to do do I just simply go
out and do I need to build the tools or
I need to go out and build a wallet to
make this happen
do have the tools all out there I can
just use and go to market tomorrow your
wallet proposition is why you're doing
it right now this is exactly the same as
a normal economist of you just define
what your value is to the existing
market we change on the right it's a bit
different now you focus on your
demographic which is your user not
really your user segment but more closer
on the end user that you're targeting
and then you're looking at the
relationships how are they interacting
with the system right now and what
you're going to change for it the
reality of the fact is you cannot go out
there in the market and tell people
understand blockchain download myths and
start using it which is would be
brilliant if that could be possible but
as of right now we just need to figure
out what is the easiest way people can
start using application without having
to understand blockchain as a technology
madam asked shout out so the second
piece are your leadership and marketing
skills one of the main reasons
businesses will put money into this is
if they are seen as a market leader if I
I found my bank
and if I can get my all my customers to
be like hey I'm the Wars digitally
advanced bank I don't mind putting a 50
million into something if I can get that
perception in the market so that's
probably not from a technical standpoint
that's a matter but from a business
standpoint that is the reality so if you
if there's something that would make the
people perceive it's valuable it would
be valuable at the end our time in
revenue are just an factors what is
their cost benefit to the company and is
there a time was it can it be delivered
keeping that in mind let's just just
look at a few examples so there is a a
business model canvas did a great job
they created a drive slide offer that
you can actually use I copied it made
the modification I gonna run through
some sample product ideas now these are
not real I they are we have run this to
real clients probably a we have not
signed like the NDA States you can't
share it but I can definitely just you
know do an idea and run you through it
so the most famous one I want to change
the entire banking industry of the
entire world and all transactions that
happen there will happen on blockchain
brilliant idea I really I think this is
one of the key pieces of the final it's
early industry wants to focus on where
the entire system is connected all
bounds on the same blockchain and you
are able to send money globally without
any fees instantly great what do I need
to do to make that happen I need to
touch this my banking accounts my
profiles or get all the systems to hook
together get every bank to be on the
same network hook up to the CRM and yeah
so these not might not be real is this
is what I'm saying it's a good example
so I'm not saying these are the exact
ones but just an example of what you
know you would think about what is it
every single benefit of blockchain is
there so if I am able to do this I get
all of it problem dependencies I
actually need to convince every single
Bank
they're to join my network and be like
hey the end goal and this is very
product specific so what the pranks in
transaction I'm talking about all banks
are on it so in order to make that this
specific vision happen I need all the
banking's to be on the same network able
to get users to use digital wallets
which you know people this
perception-wise might not say no and
this is not something we feel
comfortable with getting over that
barrier but lots of value propositions
dadada is just you know there are too
many to list but moving a bit on the
right side yeah at the end what is the
user benefit well it's the same
transaction people do today it's not
like banking would change drastically
just I can do transfer instantly so the
interaction from the user side I don't
need to understand blockchain it's just
the same thing
I'm just being able to do that
instantaneously which is a big value you
see the revenue piece that translates
into real revenue if you can do if we
can do faster transaction you'll do more
transactions there companies out there
that are trying this already circle is
doing this but doing it as if everyone
doing it and banks started doing it then
that's a very big value proposition time
high on complexity need a lot of tools
to make it happen have a lot of
dependencies that need to be worked on
so alright fine
I ran through the idea probably took
what 10 minutes to if you were working
with your team you got your product you
know own or involve you get a couple of
devs involved probably take about 10 to
15 minutes to run through this great
guess what we have a 30-minute slots are
we gonna run through another time you're
gonna run through another idea so the
next one I have this problem that
whenever someone comes in and I'm
talking from the point of view of a bank
whenever someone comes in I need to open
a bank account it's very hard for me to
you know fill up out out of paperwork
that paperwork is then you know sent to
a banker would put it in in this system
that system then sends off to
approval stays that comes back and says
hey can you get the account holder to
come in and sign some documents blah
blah blah it's probably around three to
five days it's horrendous right
customers don't like it customers want
their bank account the same day they
wanted in the same second and your
people the banks need to be able to
verify that information in order to do
that they can't as of right now so if we
were to solve this problem what do we
need to do right we put all our
documents in Salesforce or whatever CRM
that is there that's about it we use it
a sign to actually get and there's a
theoretical right so we use it a sign to
actually write get the account holders
to digitally sign their documents get it
verified it still gives us a decent list
of vertices we are touching it probably
not all but still gives a lot well a
position is much higher cause you know
there's still a lot of benefits you're
getting out of it a lot of you you know
people would be affected not just
existing account holders with new
account holders Bank themselves but more
importantly there's revenue again you're
getting revenue because if you can shut
down any time skills to be much smaller
they are direct revenue right over there
you can capture so that looks good so
let's have a comparison all right this
was exact and that's all that's all a
business the owner needs to see and it
kind of all right this sounds good let's
do this let's make it happen let's
release the next month so that's you
know just how we have used boxing model
canvas of deciding what products to
build normally what you would do is
you'll get all your ideas together
probably might be ten fifteen you run to
this set like probably a two hour
session run it through a team and at the
end you see you can really compare them
put it on a whiteboard see which top
three ideas are there that you really
think that can happen in the next
quarter given the existing tools and
this might change you know tomorrow if
you run these ideas back two months from
now this might become something your
priorities change things become
meter but for right now if you do this
I'm pretty sure at least one of those
idea would be there that you'll be
released seeing probably what in q1 next
year and yeah if you do that if you do
work with this but your company with
your clients but maybe we can actually
take a tiem or just a blockchain and the
decent rise networks to the enterprises
as well not really all I don't think we
have any time for questions I would say
in case you know if you don't have any
application that is actually this is a
code that is being used a lot which is
it's great that people you know talk
about blocks in a law but once if you
don't get to production there's not much
learning then you're not you're just
talking so whatever we do we actually
have to get products out there usable by
users and that's the only very validate
that all of the things we talk about are
real so if anyone wants to you know ask
questions and get a copy of this I guess
you might be able to share a slide with
this yeah oh okay
I have probably whatever any question
about the blockchain model canvas if you
have any other questions feel free to
thank you
you