[Applause]
with sine X variable - but what's a
compliment is to fajn to you or what
rift house house my look is everyone
following Ohio's going to explain
yeah
yeah so you everything about path
everyone got a pilot normal families or
the anything else so yeah as I said you
know ideal well the first stage of this
process which means gather and get the
dates of the new Jesus or informing this
conversation again about time interviews
or so we didn't skip that and you know
just use all the best guess with
positive x class tips on research done
we've been talk tomorrow by georgia
how about site okay so the best way to
do this repeats s will split your screen
paper in half maybe one size the system
like the user I think feel free to Isis
cope this exercise probable that you
want to go like you can do the
end-to-end experience or user landing on
a page or this whatever if they want to
pledge for the process things go through
in order to you know decide how much
money they want to pledge decide like
should budgeted connecting their wallet
maybe very soon after reviewing whatever
else comes to mind really when you start
adding back on
call for a big incentive for money use a
top questions in our way
am I gonna get my money back while in
supplying food with that blind trust
thing so not make sense everyone just
take ten minutes we'll give that guide
so I don't want to be tend to be the
system when we put up one of you four
times babies
[Music]
that's
these are our chairs you want to
gichan's it sounds like it's candy and
there's no way I destroyed it was on
[Music]
Oh
[Music]
okay that's it
[Music]
by my side
yes
yeah
actually doesn't
[Music]
cowboy prosper my agent absolutely
[Music]
Dean
if I would let people there without any
smaller
what
okay what
so I changed my mind
I mean that question I was really quite
nice of course is all about quite
anticipating I stick them on the only
good wanted to use it that they
necessary spring to mind
quietly useful don't think about things
necessary in this in this possible
conversational interaction this project
looks cool I'd like to support it
please show me who you are what do I
need to show you I would like to know
what tokens you have oh I need to
explain how this process works before we
continue this morning's something does
when I tell them that you pledge you're
gonna get it back as the project
then he liked us okay good
how much would you like to pledge or
every one of these thank goodness you
did that's a costume with $1 because oh
and now I give you a new alert even if
the project fails this project gets this
much money which is like ten dollars cuz
please approve the transaction my friend
oh here's some other projects that might
interest you so the next step is done
you have your spirit in front of you and
mr. star like annotating and start
thinking about where some of this where
some of the script might translate
potentially it's a UI later on also to
sort of start thinking about what's not
noted down maybe where you use language
to help explain certain terms like that
in your example you have that sort of
question one user who's opposed it's
really something
a sensible place for that to come in the
inner journey or as we start to think
about it more in terms of a product
rather conversation so like yeah like
down any what we're waiting like
explained million and jargons are around
the whole onboarding
well it for example saw thinking about
okay we've also the questions in this
order of mrs. Howell it's gonna
translate considering and Spacely it's
wrong it's an example in what they like
in the example for it's like okay this
is going to work well on research but
actually maybe we should pre-selected
the technically if the user has won the
wallet or something
does that make sense ones like nine
minutes to stop
probably run
I screwed up
color
right
you're
yeah
never
with that contact
move on to the next bet I mean again I'm
going to ask the right question but they
don't want to like some of the stuff
that they identified during this place
because our script wasn't entirely a
script and how are you is not entirely
you I think we still got some decent IDs
so maybe worth sharing first thing was
we kind of went through the user
questions like what's in the user mind
even before the interaction happens so
how do you write a project but then also
what you want to know like why should
you give money to this weird named
project instead of the inspector so yeah
basically it's like I think the main
kind of like value proposition for this
could be that since Kickstarter as the
company doesn't need to like profit from
this so you're like more of your
contribution can go towards funding the
project directly rather than like you
know kick started making a profit off of
you know platform kids or whatever and
then just like the transparency and
accountability and also the you know
being able to support a project even if
it doesn't get fully funded so
communicating that upfront to the user
before they even get to the point of
wanting a FAQ wanting to fund the
project and then basically after that
point you would basically these would
want to know okay I like the value
proposition of this platform what can I
do to like find the project that I'm
interested in and how they arrived on a
project could be you know how the
projects external marketing or you know
the existing ways for you know like on
Pinterest you select which things you're
interested in it shows you so that's
kind of like already solved but yeah and
then so then the rest of the flow is
fairly standard but I think
we do not assume that she was ever again
you know as much about script or life if
they come just to a weirdly named
Kickstarter it doesn't mean that they
have knowledge of cats so first question
in their mind is like well I guess press
the paper bride button but then next
follow-up question from the system would
be do your own print oh like any at all
a cerium do you know that and if not was
probably we need to provide a crisper
like credit card integration whatever
then the next kind of do you know
wallets and we're lucky user do and we
can probably check for that but if not
then it becomes next kind of educational
moment on a flight here's how you
install minimize for most likely and
then things get a bit easier so then we
can suggest amounts and key words you
get and just choose from the list and
then you have this recap yeah so after
kind of easily got just that point of
seeing how much they can contribute in
the different like levels and rewards of
contribution I think it would be a good
at that point maybe good point Akana
recap the whole process and like you
know reiterate that you know if the
funding fails these funds will be
returned back to you that this is a mine
you're pledging for X amount of days or
hours on how to use being funded and
during this period if the project
doesn't get funded your amount of
contribution will just like you know
accrue the interest that they could the
project will still earn this much you
know and just interest so at that point
then yeah so the in terms of like gasps
so instead of like saying let's say
these are one such two hundred dollars
or Twitter died and then instead of
saying okay it's going to die and you
need a pay like this much extra and
gasps we just subtract the amount they
this subtract the gas cost from the
amount they give and so this the project
receives us and this is other even ways
to do everything you have like pre
paying for gas when people when the
actual project gets posted there's a fee
better to post a project which could
prepay for gas in a way for users to
minimize the surprise for again people
who don't know what disputed the the
experience we want to compare with and
not be any worse as Kickstarter and then
kids start to you're never surprised
like you say you wanna pay fifty and you
may think you're never like oh there is
a surprise feed which is variable from
time of the day and I kind of you know
just reiterating all these kind of
things that are happening and then just
the confirmed pledge button which would
then pop up the meta mask or what
whatever wallet connector whatever they
whatever way that you
people love it I also think you know one
of the end I think that is the challenge
that we've had is we're butting up
against what for example I know the
psychology of sharing information with
an interface so for example linking a
wallet asking someone to leave their
wallet for the beginning is a really big
step psychologically it's much easier to
say how much do you want to donate and
when they instead of having a pulldown
menu actually physically type a number
now you've committed there's a whole
literature on like the psychology of sub
costs the fact that you physically typed
10 means you're committed to doing so so
when you get the prompt link your wallet
the inhibition has gone down right and
and so the challenge that we've had in
working with this is that there's
already stuff we know about how people
commit to actually following through on
things given that we know that every
company out there is collecting every
piece of data on everything that we're
doing at all times and we everyone's
becoming aware of that and don't want to
share as much so how do you break down
the divisions while embracing their
willingness to want to donate etc so
with like we already presume that they
were crypto holders the mere fact that
on the site
we never determined that we were going
to you know try to be an exact replica
Kickstarter this is a Kickstarter for
people who own crypto we don't need to
educate them on it it's just like what
do you got what do you want to support
and we're gonna help you through that
process right but that's it that's a
strategic decision then our group would
would basically based on rather than
trying to appeal
you want to say yeah here we're going to
help you to learn all this new stuff
that's not the role or the strategy of
our organization exam I think quite as
well as going today we didn't have a
soul about the research which is why
it's so important right that's why we
have things like different experiences
because no designing wants up it easily
no design for nothing but that's that's
all very need to move very quickly on to
the third part of the exercise is doing
that on key thing so the next part the
next activity is just a sketch the house
or start drawing an asset as a product
as an interface and he's using that
dialogue to tell anything that really
forms or how you think about and yeah
how it should look when you start to
sketch it out so there's not an example
I'll show you so that people could sense
and yeah I think they don't have to do
this like five six minutes I apologies
make sense
[Music]
we're coming
well there
instead of going on
Oh
yeah
sorry they wouldn't have too much time
they also shot
I want to show you that drawing sketches
my own skills so he's that one nice
thing it's like people make it simple
but then the you are out to be a burger
wallet and then they funded go in there
and then they're sure that you're out
with their girlfriends so they can test
out that interface if they like I
experienced something incredible
well I didn't like that would be number
one is for sec status to never bored
because that's how life help you choose
the amount and our system benefits then
pledging the amount great idea of typing
in the number to dr. pledge but keep the
reward and just confirm the amount then
if we can't detect that there's a wallet
we skip sewing steps but if we can't we
have to educate recap in some
transactions so that's like third string
and the fourth screen is a transaction
state health transactions type help
so yeah just just a closed session I
think you know spirit basically act now
it's like a design of accent making you
have
like working in a shed all of the things
something that you can always look for
that laxity like as usual it's right
with the design that's you to remind
yourself like what do users thinking and
feeling throughout the process and the
other script itself is it like you said
that you changed your design based on
something these doesn't set so this is
something that I come back to if it's
something new it's something new comes
to life you find it more research what
we need to build up a new feature script
out that you know scope scope the script
to that and then see where it fits into
the original script you can try and
figure out like is this an actual fish
really building this but this makes
sense within the context what we already
had but it's not going to work and
descriptively we're working and spicy
though yeah sorry I didn't keep time
very well but you've got a flavor for
more conversational designers and I hope
you guys yeah you get to try them with
your teams and
[Applause]
you