[Applause]
we're here to talk about designing
before you build products and just
before kickoff and who here is a
designer just sure answer well there's
more who here has worked with the design
okay cool that's pretty much everyone so
everyone knows the experience that's
pretty good tonight my name is Charlie
I'm going to talk about the current
state of design and what's currently
happening with them clock check out the
patience for design and awkwardly wander
it gets to talk about a exciting new
future this time
the better job here these are some of
the companies that we've worked with but
this show is mainly about you guys it's
not us and the reason you're the best is
because you're building pretty
incredible has developed this technical
infrastructure I don't really understand
this but it's pretty cool and there's
numbers which are really starting to
show through at the same time too and
with the infrastructure
there's also techniques and
methodologies from web 2.0 which means
that we can really quickly build quite
amazing products on top of it and we all
know that we build things faster better
and cheaper companies like Spotify a
competition with Google Amazon and Apple
and they're building significantly
better products and our competition is
in the slower and maybe something's room
might be doing that the only thing is is
that my expectations of where we want to
be or kind of a linear scale where we
should be going a little bit faster but
we obviously were probably somewhere
underneath that and I'm very impressed
with where products are at the moment
the reality is is that when you have 10
innovation is an exponential curve
hopefully we're going to end up
somewhere up there and we don't know
where that is if we looked at the app
store launch we have no idea that apps
like uber and airbnb would be the ones
that be most successful so these these
are the timeit's of these companies to
get to a 1 billion dollar market cap so
generally what happens in technology
these things are just getting faster and
faster and that's when disruption comes
in so why is disruption not happening
applications in thinset gorgeous web 2.0
have really great user experience and
they're a pleasure to use but the same
sign that not that technology innovative
their users of apps kind of speaks for
itself especially but it against
traditional FinTech apps six million
users of Robin 13 head to 20,000 a users
of aphelion taps if we do a Google
search that best apps things look
incredibly exciting in doing research
adapts we're asking who is still alive
and I kind of understand why and whether
the question of losing and users photos
on social media is actually more
valuable compared to losing somebody's
money is a conversation for another day
but you are building things which have
small contracts which have value which
you don't want to lose so this
methodology doesn't necessarily work and
what it means is there are additional e
to get a product out or to validate an
idea you go from the idea you build you
launch you get data and you've ever
dated and it works but in web 3.0 that
process is significantly longer you want
to think about token economics while
it's integration smart contract security
governance with its test they're listed
on for quite a long time before you
actually watch
then only then you get the tensor and in
events you validate with be my date
works and yeah what change starts a
little bit more like this we've got a
process which takes an idea gets data
and validates it as possible okay nice
to meet you
so yeah let me go through a couple of
tools and things that we've discovered
or that we found to make this happen who
knows oh yeah this could be you who
knows this guy okay you know personally
he wrote this book who knows this book
okay good nice then I don't have to oh
this is basically the fundamentals of
what order like the beginning of what
I'm gonna talk about it in a minute
because that's where I guess all the
process started that we have developed
by now it came out in 2007 2016 so
actually only three years ago and we've
been working in exclusively design
sprints to kind of work on them and make
them as efficient as possible and this
is basically what it's about it's
shortcutting all this process into just
having an idea or maybe not even having
and real-life data before you actually
like have to implement stuff says like
super rapid process it works like and
it's basically just a structure for
innovation in any type of industry for
any type of product it's broken down and
the most essential steps of any product
or any product development should have
which is ideation which is map so
basically the whole team Alliance on the
on a concept or on idea
then everybody sketches out what it's
actually supposed to be then you decide
on what you want to build build a
prototype and then you test the
prototype and then you have the whole
cycle that you can do it again and again
or you just also developed it at some
point and all of this leads to basically
solving a lot of questions select is
that actually is the product actually
understandable for people like this is
another thing that we built it for
consensus that got presented yesterday
and we need to figure out whether people
understand the whole transition from eve
from the current state of East a zero to
phase two and would actually invest in
statement into the 2.0 platform to
figure out whether you're developing the
right thing at all this was coming but
they only had a CLI interface yeah a
command-line interface so they knew that
they just creating bots that people
could run to get both best traits but
they didn't know whether people would
actually need a proper interface and
play around with it they ended up not
building it because they require ties
but they learned that the actual demand
exists or molecule they had this is
probably one of the most complicated
like systems that we worked on which is
basically revolutionizing the entire
medical industry which is huge task it's
gonna take a lot of years but we built
it we figured out how it could work we
found out that it's going to take a lot
of time and now they kind of know
exactly the roadmap or at least more or
less the roadmap which tests that they
should make in order to make this a
reality soon and yeah also like you know
finding the best way to actually market
a product and you can do this actually
of yeah okay he said we already know
that book for those who don't know the
book how long do you think that all of
these products took approximately so
like the all of them took approximately
the same amount of time as a product
that I've just shown and it's like a
prototype that's like several screens I
don't know if you would say like any
time scale from like one hour to I don't
know a year each month six months three
months three months okay
who is more who's who's less what are
you saying take
good what I said okay okay okay you want
something here yes so basically all of
these things take only one week after
one week you have a lot of data and
since actually so much data that a lot
of teams don't really know how to
actually use that because it's so much
and basically by the time by the end of
the week we normally start off either
another iteration week so we figure out
exactly what needs to be built and by
then they are able to basically ship it
or like implemented ship it or yeah well
they find out exactly what they need to
do this is super short amount of time
the only problem is the port was I would
say Jake wrote this book and he was like
this is all main office structure
because you need to have people in and
in the room they need to put them all
together so they work in like yeah
enclosed rooms that they understand
social interactions among each other so
they understand how everybody works and
he was like Andre this is not gonna work
remotely I'm like let me try and yeah
because the the whole blockchain
industry is completely split up we have
a centralized greatest
by nature like and we have to figure out
a way how to connect listen so far I'm
not charlie yeah so I live in IB fur in
Spain and I'm always been nervous saying
that because the typical emission comes
to people's heads is something like that
I haven't been to one of these in about
two years just to give you an idea the
real reason I live there is because it's
absolutely beautiful where they've
outdoors and it's all about prioritizing
for me health and being opposing being
fit now the problem with that is that
skills and etherium are spread out
around the world like the best
developers the best technology isn't on
the worlds of party capital last year I
met Andre at Def Con and he said hey
I've got a process which takes creative
work and you can do it remotely as a bit
skeptical I used to work for a start-up
and we tried to work remotely and what
we found is that the constant pivots the
constant changes you had to make you had
to talk across time zones
it was just didn't work he couldn't move
fast enough to actually disrupt the
competition so yeah and going back to
this process
oh yeah we wanted to work with a lot of
compactness processes basically explode
up in five days I mean kind of make
sense know what you know by now so every
single day in the book is is one of
these steps and that was the original
design sprint from 2016 which is already
pretty impressive but every day takes a
long time so what we did was basically
like in the last three years shorten it
down to four days split it up split the
collaborative sessions into
approximately three hour sessions per
bit so it would be like deciding on what
you want to build in like about three
hours sketching out individual solutions
in about two hours together deciding on
what which of these elements are make
the most sense and then storyboard it
all together and pack the best ideas
into one thing so that all of these
things that are actually meet to happen
like collaboratively were bashed into
much much shorter amounts of time and
the other ones we could just do a lonely
prototyping I can just sit down relax
charlie can sit down for a day I just do
it Michael oh here's a testing you can
also do it late in one day and one
person but the point is that all of this
structure made possible to kind of split
it up and make it usable across all the
different time zones so this is actually
a project that was actually the
calculator I think it was different
completely different time zones and it
just works because people get up at
different times obviously there's a
couple of sacrifices as some people
might want to get up earlier or you know
work until a little bit later but I mean
we are in the world that's that's
evolving and we're redefining the way we
work and they were the the what is it
nine to five jobs are not a sustainable
thing anyway so I think this is a
progression towards that in an area in
the creative area which is normally
unquantifiable but we can make it work
if we apply the right structure yeah and
we already
of the basic guidelines for that we
already have the infrastructure
obviously this is just joke with with
these are the tools the main tools
already exist and they're super
user-friendly they work just combine
them together to replace the natural
office interactions with remote
collaboration tools and you have it you
can you can work for on whatever you
like and super short amount of time so
we want to work we have work remotely
like how to get the right people solving
problems and theorem in particular I
feel relaxed expertise cross sectional
I'm glad to see this design isn't
agreeing I know that straight up to this
chair movements doing its work
downstairs cause when more than your
debts that's pretty cool I really want
that to happen but we also need 1
million devs and a million other people
as well at different skills to come in
and I can understand it with designers
because what typically happens in the
relationship is you understand the
technical problem that you need somebody
with design skills so you give them a
brief and they go away with their skills
to design something like an interface or
a solution and the end result is they
come back with something and you have to
give them this which is feedback and
nobody really enjoys that process it's
not very nice and I think the primary
reason that happens is because like
designers tend to try and solve a
problem that don't really understand the
people who actually understand it the
developers themselves so the design
spirit processes climates it everybody
who comes into the process the design
solutions together so when a designer
brings in their skills they're only
bringing in the
city skills not stuff they don't
understand so and the basic structure is
actually just this you have a team of
people who all at the same time with
zero discussion actually kind of
counterintuitive so you don't actually
talk in all this process so you only
write down things is that the first bit
everybody writes their own thoughts and
ideas into one space then you move over
and that's like tiny pressure like time
box reporting everybody votes on the
things that they think are the best so
almost like you can imagine that like a
dowel or something like a mini Dow you
know you everybody suggests ideas and
then everybody at the same time votes on
them and then you prioritize because
they were credibly you understand what's
the best feeling in the room and if the
if you think that if most people think
that one idea or concept of solution is
the most important one to go for then
that's probably the best to go for for
now and so you can do that with with
obviously with text or solutions to
problem such a write out but he goes
through a lot of sketches so this is
actually from the swimming but example
where everybody individually and that
was project money see
to us through a concept on paper what
the interface should look like our
immersion from our personal perspective
and I noticed the super super small way
this thoughts like little red dots on to
vote on the most important ideas and all
of these is heat map leads to us create
this storyboard based on all the best
ideas from the scales were close I don't
know if you can see the monistic a lot
of tiny red dots scattered across so
there's a lot of different roles that
can combined from everybody's
perspective so you only get the most
valuable information for the best goal
that everybody's working for from the
experts so yeah and then you're
basically finished with a storyboard
okay so this is on the bottom then you
finish with the storyboard that's
precisely exactly what you want to build
because it has exactly the words exactly
the buttons exactly interface you would
like to fill so there's no back and
forth between you and the designer or or
between between the designer and product
manager or you know you don't go a
linear process anymore you just do it
all together and everything is super
clear so that we can just go in and
prototype this thing in one day by
prioritizing the most important things
and just build it a figment and if we
had two people who working even better
than when frost ever can make it look
even prettier this is an example from
them for mommy book and it looks like
your actual interface this is probably
not the biggest work of art but it's a
prototype that looks like the real thing
and if you show that to someone who's
never seen that thing before they'll be
like how do I use that let's start
clicking around that's exactly what you
want you want people to believe that
that's the real thing so they can gather
actual valuable data and it's that leads
us to the user testing so that's how
basically oh yeah sorry
that's that's cool so user testing and
it's kind of not done so much in the
statements like this which kind of
explain why maybe you're a founder it
kind of think say for example with
blockchain technology if you asked
people what they wanted from that Bank
it wouldn't necessarily come up with my
one in a theory of wallet what stable
points and that runs through things like
Steve Jobs it's not the customers job to
know what they want problem is is that
at the moment in a space where just
high-fiving each other with what we
think is cool does anybody know what
this actually is
smell freedom to take some of this balls
from like a web community where you
start up this guy's program from Y
Combinator what tends happen to space is
his strokes to use against which is big
launches actually tends to happen people
go away build products they launch it
into space and it actually gets great
feedback everyone's like wow that's so
cool and it starts to get some initial
contraction in the community the problem
with that is it never moves outside the
community so what we want to do in user
testing is actually ask real people who
are going to be the end user what they
think how we can improve and iterate
slowly as low as possible and if we
don't do that what we do is we end up
building products which have loads of
teachers and we have no idea of users
are actually gonna love them in it
that's what I can see in a lot of
progress and that's where my attention
drama that goes first I see
products in the spaces that we working
on technology it's amazing yes
we know we can do a lot of different
things
let's just put them all in to this app
and then like so what is that then
Frankenstein monster or something so
with the user testing you know exactly
you can just show all of these features
that you think are good or not good or
whatever you can kind of came up with
show it to them and oh we're almost
done and you basically basically that
way you you understand what what people
resonate to and what they don't care at
all about and they know how to
prioritize stuff this is just a
screenshot of how it works and super
easy just do it with five people that's
enough normally for is also enough that
you can see already the overlaps of what
they think about this whole thing so
like you have that so summary you get
unstuck if you're stuck you align your
team on the common goal I mean you can
also do this he can actually use it
deeply so that's also quite another
which is the only next real step is
actually shipping the product so this is
the closest you can get to understanding
your your target audience and it's it's
real because they think it's real and
you're really quickly learned if that's
actually what the people want and that's
super important before you lay before
you implement it before you put a lot of
money into it and make it yeah so yeah
this is one of the final slides we
basically put together all the tools we
need or you need sorry the only twist we
found all the books articles there's one
exercise that you can try which takes an
hour it's super cool we use in every
week in our own tennis studio so it's
almost like a retrospective or you get
to it wasn't this process that I showed
you like the three step one so basically
like you come up with problems in the
team you come up with solutions to the
problems in the team and you just
delegate it takes one hour solves all
your problems
really and also like yeah just a lot of
books that are nice some articles yeah
like that
or ask us later one more thing sorry I
think I have one more okay so this is
one more thing that I actually find
personally pretty fascinating just
anyone right now I'm almost done so this
is one thing that I find very
fascinating because I've been working on
these things for three years and I know
that I can know the structure and I
think this can go all pretty much first
of all obviously we can solve a lot of
problems and products we have this space
we have that problem in the block chance
visit for you to make the products we
use are both focused we need to get
expertise to work together on one thing
so this can be applied to every of your
products and make it like really amazing
in a very short time but what if we
solve problems that are unrelated to to
product design we can do exactly the
same process we can think about how we
can use a network with different
expertise to solve problems that are not
actually just building a product but
maybe solving problems with governance
something that it's like not having like
whether the result is not an interface
or a product but actually something
that's a more fundamental process
solution to a problem or things like
creating cures for undiagnosable health
diseases we actually did that two months
ago with a team of different experts and
had a patient just work on on their
health as having different people to
work on one thing at the same time
instead of
talk to the doctor or maybe you know at
some point your preventative climate
change but yeah either way whatever your
problem is this is like I think this is
one of the most fantastic processes of
principal subject should apply to your
work you're all problem solvers I love
you all whoa because anything remotely
and everything and people love your
products to buy
[Applause]
you