[Applause]
so my name is Enrico Kalina and for the
last 25 years I've been basically doing
one thing is try to convince companies
to adopt different technologies to
differ years is a long time and so the
technology is actually changed over the
time but there was always like my focus
in my business life is always try to
improve companies and try to make them
adopt something that change from the
vector in the way of doing business so
basically today I'm going to talk about
two things try to explain a CEO CFO CEO
is like the top management or company
okay what's blockchain and the second
thing I'm trying to do is also explain
this same kind of people what they can
do with the little chain within the
company now why this actually matters
why this is important okay let's think
about it our ecosystem the blockchain
ecosystem on the hive of our the Tyrian
world was like for example crypto
kitties crypto kitties in the top ten it
was like a hen like in the high days
they are like 14,000 daily users okay so
this is like we're talking about the the
the project that made so much impact on
Haiti really actually blocked it even
for a little while for a week and also
and there was like four thousand daily
users okay companies usually have like
millions of daily users so it's
essential for us to think about that
companies can be like not only one
customer but they represent millions of
millions of users so when we focus about
blockchain adoption we of course we can
all talk with each other and try to
to do a project that goes directly to
user but if you think about like going
to the intermediate so you go to
companies then you can like really be
reach the adoption of the chain adoption
in a very very fast way and more easier
way okay but this is a now sounds good
because you know I talk with a company
this company has two million a user so
let's move we have like two more media
users to the etherium I can system or
any other blockchain and echo system
yeah now that's the that's not easy okay
this is not easy because I've been doing
this for the twenty five years and
honestly this is like talking with the
top management it's very very difficult
okay so now I wrote a loop because I
couldn't I try to really repeat repeat
many times the same thing so at the end
I said okay I'll route the booboo song
it's gonna be easier and okay so let's
see like this presentation I wants to
like the way I usually present to CEO
and the main thing to think about like
the main consideration you have to take
in account when you talk to CEO
it's just they're like five years
whoa baby exactly because they're super
short attention span they absolutely do
not understand anything you tell them
and even if they pretend to listen they
do not listen
so you really need to use the same
tricks with a five year old and being a
father okay
I exactly use the same techniques and
then starting things going on so first
of all you have to make them excited
because if you like start like telling
the story and you just like it's a story
about business say ah okay yeah yeah
sure
like thinking about other things okay so
you have to put this into context the
suit you have to make it really excited
for them and what is the best thing it's
called like exclusion okay so I know
it's suspect but it's actually the best
way to make them interested so say that
okay now why we're talking about the
blockchain why because they've changed
something that happens once every 10
years now just maybe dead you get the
man attention you say what do you mean
yeah you know in the 70s we have the
mainframes that completely changed the
way the accounting was done and then we
had to perceive the completely disrupted
the way the mainframe was used and then
we have the internet they completely
disrupted the way that you see and then
there is social and then we have the
mobile and you know what what's going to
be next for the next ten years it's
going to be the block chaining so you
know what you absolutely need to take
account of the pill change why not
because you know when this a new
technology comes along you can be either
the streamer owner or your leg gonna be
part of the road because other companies
will gonna roll you down and make you
have really flat so now we got the CEO
of tensions because they say wow I don't
want to be like part of the road I want
to be the steamroller I want to be the
one in charge we're talking about people
there are like leaders okay I want to do
this now once we set the correct like
just position of what the blockchain is
that we need to what is of the chain so
that's probably a lot of people who's
what sort of chain but here that's not
like it for a CEO it's not easier so we
talked about the centralized trust and
we use a lot of images because the only
way to explain to them it's not like the
words that don't make any sense to see
you so the thing is you have to show
them
absolutely a lot of pictures so we
talked about a situation in multiple and
distribute them we talk about we give
them like a little bit of background so
just like this guy named Satoshi and
they Bitcoin they designed another guy
Kofi tally it is like this - group 2.0
kind of a thing okay
and then I chain 3.0 it's gonna be all
about the inter probabilities when I
because most Orkut often of course they
do an extra credit and we don't use the
two you see here it's blockchain 3.0 we
don't put it in 2.0 because perhaps
confused and so next generation things
like that and we talked about like the
environment friendly things like that so
things that you don't really go never go
technical never use a technical terms if
you ever use a technical term always put
a picture sensors which are like it's
public they will use permissionless and
permission it this really scare people
because the information up so you say
public you say private which is
basically not about chaining or is that
like to reinforce the fact okay and they
like a hybrid you know you can have like
some sort of doing things like that and
then make we go to what can a company
put your chain now like they really get
excited this is a cool technology let's
see what's going on and then we say okay
let's start with the needs because
everywhere I see in this room and others
from a lot of people are trying to make
solution in search of a problem that's
not the way you should build things
first find the problem first and then
build the solution that's the other way
around other why is it gonna be so
difficult the best thing in marketing is
not like try to create something try to
sell it the best rule in marketing 25
years of experience do something that
people want and they will just buy it
you don't have even to market
because the essence of marketing is not
doing marketing it's just like doing
people want and give it to them that's
it deliver why they wanted it's so easy
please do it please so let's start with
the needs I'm gonna be super faster okay
and and that's it
[Applause]
you