[Applause]
ohno-san designer and researcher and
today we're going to be talking to you
about ethical design practices from f3
we're gonna start with the map of the
territory with some terms and examples
from the parent landscape and move to
some things that we've been observing
and the attention of this talk is to act
as a conversation starter on how we can
work with all of you towards designing a
better future for the web so the
practices of product design are well
established we know that functionality
reliability usability and the life are
the components of the UX importantly
this these components build upon each
other so we're counting usability of a
non-functional product will not lead to
the desired outcomes it kind of seems to
me like there's a piece missing from
this hierarchy and its ethics
specifically user control without it we
believe there's a fundamental flaw in
the process of creating fluent centered
products the area of surveillance
capitalism so basically if time feels
like we're very being recorded every
moment
all over what theory share could we
share it with a house needs to our
personal data page address phone number
or browsing the street credit card info
are all in custody the company is then
sometimes use this data for their own
bottom lines so how you can get here
dark patterns are tricks use and
websites and applications that encourage
you to do things you just didn't
necessarily mean to Gary you've likely
been frustrated by an experience that
you got into because of these patterns
they're knowingly Ron that really so the
first pattern I'll mention is called
privacy suckering in this case the user
has a no choice but to accept these
terms in order to use this service which
includes posting tweets under behalf and
control over you need the block settings
now basically giving them full of act as
user permissions so you may have chosen
to trust this random application with
the ability to post tweets on your
behalf possibly because you think that
they would never do it but why have they
ever even asked for this in the first
place right another dark pattern example
is called confirm shaming so like since
when does not want me to say to serve
you ads make you a bad person you
probably see these dialogues before and
possibly may have been influenced by
this emotional coercion or they just
accidentally clicked up
so roach hotel is when you get into a
situation and it becomes difficult to
get out of so have any of you ever tried
to delete your Amazon account okay so
you like know if it's notoriously
difficult it is 12 steps and then
basically disability write a letter to
customer service but the business
interest in this case not letting you
leave your couch because you paid and
recurring yearly membership fee its
prioritized over your ability to remove
yourself from this contract so
applications are developing the
description was on wording but like
super difficult off board anymore so
this is a quote from Jessie we were we
want empowerment we want to be better
people we want technology to enhance our
capabilities and increase our sense of
agency without dictating the rhythm of
our lives today our world is enriched
with incredible useful services and the
technology has enabled but it's not
enough and we're not done and we deserve
better
the good news is that at the goal design
practices are merging we're super happy
to see that we're not the only ones
thinking about this as we build a more
user centric ethical individual so just
like for you all these are some
resources you make by design and design
ethically calm if you want to dig deeper
into some of these patterns and icons to
fight against them in your own
application one practice that were
specifically seeing like pro privacy
movement is signing with Apple which
allows you to office Kate here you know
just away from that location
using it's like not all the big guys are
necessarily soon great I don't know the
other is proactive support surfacing
features that help you use a product the
way that you want to use it here we see
an example of a notification that is
often dismissed and now you have the
ability and the menu to stop these
notifications altogether
[Music]
another part of ethical design is
mindful data collection and that mask
specifically we use a service service
called Mutombo which is an open source
alternative to Google Analytics using
data of course is a great way to improve
user experience but it's important to
think carefully about the things that
you do with the data ideally not easily
to trick people into using their
services or more than they eat tuna so
I've touched on some web 2 things that
are bleeding into web 3 and I'm going to
talk more about some of them
which are the foundations that we've
opened that have been part of this
transition to Africa so user accounts
being room think is powerful but it also
means being your own risk manager which
admittedly can be super scary having an
user and control those in principle here
earlier today in this room
Johnny and Kate both give talks
addressing this topic addressing this
topic so you should check them out like
after the conference site another
principle we're building with is
transparency so we're creating on top of
urban infrastructure rate so it's great
for innovation and also for
accountability within applications and
meta masks another principle we've
adopted is explicit requests so user
control is one of our highest priorities
and the idea here is that we try to show
you everything which is maybe not always
what we needed to do because sometimes
when you use my mask your face might
look like this it's you slowly this is
how I get your users sometimes and to
backpedal oh these are some direct
quotes for my use of research what is
this I don't understand why I like being
asked for this I just want to use them
out if there's either I'll pause but all
the inputs I just mindlessly click
through them so of course like these are
real-life things that users have said
some of you in this room may have sent
these things before so like obviously be
like heard this feedback and we're
thinking about it
the main question I think like specific
liver asks me how is how it might be
designed such that people can trade off
control for finding this as I see fit
and uma is going to tell you more about
how we're actually doing that MMMs today
[Music]
informed consent so we want to ensure
that you can understand what they're
signing up for dragging their control we
want to provide people with the right
amount of control to manage whatever
incentive and then the third one is
feeding trust in the spectrum of them
explaining informants and consent is
grant of personal information respond
after understanding carefully and
properly on what they're signing up for
what's the consequences of what is the
challenge here is how to be society
something without by making sure that we
communicate in the entire Navy
permission but without overly
information this is an and this is clean
which people see today when a specific
condition which is very often used in
that to ask people for consent to get
gain access to the funds now there are
several problems with this strength
today and if this is the only source of
funds and to go with them I don't want
to be the next idiot to be accepting
that right the problem with this is one
this is not very human readable so the
ambiguity of this whole thing must be
wrong the other thing is it's a
fundamentally risky Commission you are
asking people if you get the funds to
even access all their funds and that is
not acceptable so to improve this woman
this is the design that we are working
on and this will introduction soon
Christian here is silence for an answer
one of the ways that we have managed
this is because this and this pollution
in one Atlanta's people in a few seconds
what this permission is what they given
it to us consequences of violence and
why it's Mia we added one more layer of
control limits which is information so
you can set the allowance that you are
comfortable with giving giving a system
granular control we want people to be
able to manage the permissions are Jeff
and giving to different sites where they
are using different battery applications
so how many of you to show of hands know
what taps you're connected with with
Americans because we really don't know
why that as an option today you cannot
view what do you manage it with there
are actually management to meet this
commission so removable provisions I
have many things that we are adding and
we want to make sure that they make it
really easy for people to manage these
permissions and we do this by actually
providing this setting in the right
place and it
the third one is feeding dressed as a
spectrum so Trust is a really integral
part of human experience ever
how interpersonal relationships work
when we start a relationship with
another person we often don't trust them
but as the relationship grows they trust
intruders you can trust them more and
you can this is how people and machine
interaction works as well in two world
it's a super rustic and the interaction
experience that we have you just have to
trust the completed weekend machine that
whatever you're giving function to do in
were three we have tried traits of trust
em experienced but we we want to treat
this as a spectrum we want to give thee
the door to be room to be able to decide
where they want to be able particular
application so if they start dressing at
a prom they can choose to delegate
control they can choose to reduce the
amount of effort you might put em in
using a photograph sherry is pleased our
economy so when you sign up for an
application you might not know it so you
don't have to upfront share everything
right away so that up
you should be able to pick and choose on
what you allowed that application today
actually soon and this is just one of
them you want to do this extend this to
other kinds of actions as well another
thing that I do want to mention Carrie
so these self permissions that
applications will even to us from people
minimums who needs a silly thing to face
we expect just to be an interface to
show that universe now the challenges
that we face in creating this framework
of relational system where gaps will be
able to asses permissions we want to
enable and empower our vendors to ask
the right kinds of permissions at the
right moments to be in the right way so
that's it for consent and you ask only
things at that point so when a user
starts to trust an application more they
should be able to to opt in to
convenience options they should be able
to automate certain steps they should be
they should need to have the complete
level of control and they haven't been
notified so we think he must assembly
area
a mask and make this like work for five
days so that the user can have in inter
authorizations for certain period of
time and has a contextual experience
they've all become small organisms now
when we provide these kind of options we
are naturally an idea to open up for a
certain amount of this so it's important
for us to also provide those required
safety nets for them and one of the ways
we're the thing is with spending it so
you can have spend effects or
application and strengthen it's a decent
experiments and perturbations variables
they might be no idea this is just the
beginning and we applying for now these
are exact actresses that we are like and
comment so comprehensive operations in
summary easy to manage and emotive new
Commission's share a recipe automates
text with serviettes
and implements this is just the first
steps and we hope to control where they
allow people to be in the driver seat
but you provide them with all these
smart phone controls that they need to
have a safe as a juvenile and we are
doing this one part into this we are
just a small touch point so you really
have to be able to work with a lot of
applications to make them so looking
back to what Jenny said earlier on
ethics is missing products - student um
you want to say to everyone you consider
ethics by default in their 20 different
process if they're as a fundamental part
the compliment and hopefully some of the
principles that we share today would be
as fulfilling any of our design
so please vote with us and this is just
the beginning we won't even grant
applications 0x obviously and this
feeling but it would be really useful
for us to talk to you and understand how
we can simplify your experiences when
you can serve the needs of your users
while making sure that these security
and little Sanders or people are high
you can have anywhere there's an ID for
us this is happening so the next
application of extreme violence is a
workshop feeling I will be an
announcement our self is from the
learning hands-on learning Daniel Eric
to party level governments for new shop
llama for the presentation to have
realistic we are supporting not eat we
collectible event is being tried out to
earn a smoker and you can also find us
at the Texas table tennis was routine
rather nothing that one simply talk to
us when I learn more from him and build
a better and the future of internment
[Music]
even my favorite senior application
available for us to provide
so your idea of this mysterious lighter
oh yeah that is true results Oh India
prophet of ways that all these chemicals
it's all for sure so a lot of them is
actually just best practice and fitness
and we realized quickly
morning
[Music]
we know why this thing has to be that's
that's a gap for people and - in fact it
is
food an arrangement of a great solution
and so we are trying to think through
brain with these Commission's are actual
prices in case
honey
so it's very often race to get that or
people acting along
it's like retracting and like like maybe
testing for like how people are actually
like something that you know me are so
even so it's been a month since
everybody's and
I use
they just want to be respected
[Applause]