[Applause]
thank you so much for coming really
appreciate that I think this is going to
be a really fun workshop that actually
delayed it or the exact number of people
we were talking about this before and we
want you good
my name is Amanda
I
she's marketing officer
I have briefs
blockchain consumer projects and death
adoption is
ah the blockchain that people actually
use those are problems
laser focus
this presentation will definitely drop
my experience
and the workshop hopefully
that was all kind of talk about how we
tell our stories and
but don't worry they'll be made-up
stories
I am the agent of a PR fall
consensus-based opposite appalled by a
colony agency region and this is a human
America love you
accentuated century and etiquette like
beans Malaysia and actress anything
y'all stories fight countries so we're
gonna kind of go through the history of
the area
Media East and West the present store
and the opportunities to Atlanta to
certain kinds of Nair
and we're going to braiding to small
and we're going to rain strong pitches
for the meeting up they don't have to be
real pitches it should be pitches for a
theory of startups or a theory
I'm going to get back together as a
group and we're going to catch and we're
going to workshop the pitches I think
it'll be really valuable in it
a project or an idea that you
sharpen your pitchfork this'll be great
first we get a sense of where people are
from new years from North America so a
lot of people who years from Asia but
also be interesting to camera you wrote
all rest of the rest of the world
we're great always works who s look who
has project I work in nature
[Music]
yeah interesting so when we talk about
your who is he listening to us the first
thing when I'm creating a narrative
is thinking about your audience here are
some facts about the audience for crypto
and love champ as its
today Americans have Durden worked up
pretty saturated 81% of Americans have
heard of at least of one type of
cryptocurrency according to the above
all I believe that but ethereal name
recognition is
75%
I've heard of Bitcoin 24% Bitcoin cash
which I don't believe by the way I think
they just answered Bitcoin yes
think about big cash so have to think
about all
and actually what we're doing in this
workshop is thinking about how people
think rather than thinking about the
facts so this is a workshop about the
reception not necessarily the workshop
about the facts although sometimes you
have to create in fact for real in order
to create narratives that will work
usually but so 25% pick my couch which i
think is actually a part like one person
at 17 percent of her death aetherium so
that's a big gap between 75% and 17
you go 75 on a test versus a seven
two really different options for you
then we tend to think about adoption
perception narrative so much in terms of
the US market but there there are all
these metrics by which Europe and Asia
are outpacing the US even if the US and
the english-speaking market is the one
who drive the global news cycle which it
mostly is so 41% of watching encrypted
deals in q2 2019
Asia 34% in Europe and 28%
best witness it's a definition of a deal
I'm so I can't do the PwC report so this
is any kind of funding activity or an
acquisition so I'm like everything
ordered venture funding
so
according to these metrics the u.s.
amount of investment
Karin in comparison to Asia and Europe I
don't know if it's always going to be
true or
but to think that everything is about
the US market just because the English
meaning again is to find near cyclones
just isn't true so the audience is truly
global I think if you asked people where
they thought the densest adoption that
worked or what maybe they'd say like
South Korea
maybe they mistake us but they wouldn't
say Turkey Brazil and Colombia but those
are technically the deficits per capita
adoption of correcto
today so who is the audience so in my
role that consensus
a lot of time identifying who the people
are that are searching before aetherium
that are interested in the space and
these aren't all of them right there are
a lot of different people if this
doesn't a few minute area organizations
and NGOs on here it doesn't have a small
[Music]
the biggest are potential hires and
they're looking for market signals
they're looking at the price they're
trying to figure out what
they're poor lives you have tech
enthusiasts so that staying up-to-date
on the insurance and the industry maybe
they're also researching machine
learning robotics space travel maybe
they follow with Elon Musk and
TechCrunch
government officials are looking to form
opinions on emerging technologies is
this risky how should my agency act
regarding a new technology tech
professionals what kind of wages should
I cops kill myself do I have a potential
new job in a different kind of industry
that I could business decision-makers so
that's of all different levels of an
enterprise or startup is this a new way
to make money could I make could I make
new kinds of partnerships but I
integrate new techno
would make that way my business more
efficient where that would allow me to
sell something
entrepreneurs what kind of companies
that start what kind of companies that
join startup investors whether they're
ready to head over or not they were
thinking about investment targets and
then news consumers
about ethereum blockchain Bitcoin if
they just reach out whether we do
stories but they only care about it very
rarely so they just make these a couple
of the Rechabites so this is the reality
check this this little presentation is a
look sort of real-life stuff and I know
at Def Con we tend to be very
idealistic and optimistic and I am
incredibly optimistic about the area
about this
about this community but I think it's
important to recognize me
most people searching for that area have
cared about the price period full stop
and that's just true it might not always
be true but it is true right now and if
you look at the numbers they'll make you
cry ever change and if you didn't
believe me this Google search volume for
a variable chart
maps on to a certain set of activities
in 2017 certain set of facts and they're
gonna see that more people are looking
for a theory during the moments when the
price was imminent
there were other news stories about the
very nature
time those were often connected to the
fact that the price was increasing which
was driving other news covers there's a
flywheel and so I guess the pointing to
animate within says that the news
covered about the price increases
genuinely brings more searchers into the
space even if you end up capturing those
searchers and funneling them to
everything else so just because people
come in price you know they might come
in for the for something
something else maybe we have together
and then just to put this in perspective
I think having perspective on all of
this is really important so this is the
theory on versus Bitcoin search volume
remember that 75 percent seventeen
percent 75 I attest is a sixteen
seventeen percent on it has to get out
of town yeah that's where we are
so what have people heard about etherium
so
well mostly nothing but that's an
opportunity there's a story in marketing
about the marketer who goes to represent
the shoe company and women is sent to a
village where they're thinking about
putting a shoe factory and the marketer
reports back to it was boss
they don't wear shoes here so we can't
work open a shoe factory so the other
one says we don't wear shoes here let's
start a shoe factory so the fact that
people haven't heard about
seven Americans is an incredible
opportunity and to clean slate to
educate people about the Vietnamese are
just amazing because
the etherium or crypto in general as
having a negative perception from all
the different market cycles are from the
ICO though but most people just have no
perception at all so it could be a good
thing this is a growth from a position
at Bloomberg we interviewed a bunch of
journalists creating this presentation
sort of reverse interview them to be
able to present to you straight from the
source what journalists are saying and
what they want so Matt leasing has been
covering the space for years since 2016
the same year I joined the space at
Lubert and he wrote I'm not sure the PA
he said to me I'm not sure the public
notice without appearing at all
but I explained the book I'm writing I
always have to start a Bitcoin and most
people say sure I've heard about the
theory on is the next level yeah
so there's nothing that there's no
there's no narrative now for the vast
majority of
so here are the journalists that I
interviewed
once from East which which Riley in
tribute
he's our world's I'm not leasing from
remember flourishing from Unchained who
used to work for Bob Hackett from
fortune and unfortunate spin up spin off
that's a eternal publication that
specifically covers Krypton watching
reject Hackett Josh quick back have you
started decrypt and the queuing around
my desk and these are really different
publications and we're going to talk
about that a little bit so Bloomberg is
a business publication so if you send if
you send them at leasing a pitch about a
start-up that's doing Spurs
[Music]
that's not the right thing but if you
pitch Maithili saying about Microsoft
incorporating the etherium watching into
a hundred percent of its to life
Laura shins she has a podcast so she's
not going to cover it
he's not going to cover like a single
kind of Daily News I have a scoop on a
podcast she's going to bring someone on
to have a thoughtful conversation that
takes a long time about the issue that's
at
so it's going to be someone so she'd
have someone on speaking about define as
a concept or a speaking about at the AMT
right now but she probably wouldn't have
someone she wouldn't cover the latest
release of your about your death even if
it has a ton of users pocket what you
would love to cover story about usage
and same with Josh quick Mary from to
credit they both would cover and so it
leave all three of those would cover
more like a daily a breaking news kind
of story decrypt also that's deep dives
and all three of those sort of to keep
types I wanna say that one desk can be
very critical it can also be a it's also
one of the best-known industry
publications about watching a crypto
decrypt tends to be more positive about
BIOS
but it has a pretty high barrier to
entry to get coverage there and then the
Ledger same thing because they're part
of fortune they're a little bit more
interested in
this side as opposed to like the culture
in the community that I live in covered
like potala for a cap t-shirt they would
have covered Kasich from the community
where I was going yet sometimes really
covered gossip time which is interesting
because they're often these are all
really different publications and when
you're thinking about telling your story
to a publication it's not making you
have a fixed a story and just blast that
out to everybody you think about what
they do and what they want and he Taylor
how you communicate with them and how
you tell your story to them based on
what's actually up
do you wanna talk about
so for a sure which is quite
refractometer not hypnosis almost by
definition in a different stage of
maturity compounds to the west and my
vices is lashes from USA last
Eurocentric so as a schemata which is
English which comes to the point of
language one main thing that is quite
fragmented and part of it is because of
language and language is national so if
you look at someone from the advice
basically no interested in anyone any
stories then it has national alignment
of national interest for essentially if
some sort of it could do something I
wouldn't push that tempo be exciting it
has to bear with the country so they are
interest as was about a minor mention
there are different players but we can
begin mass off in the
versus quite asked in Asia is largely
still national so if there are stories
which are transnational that perhaps
which tends will have a region of view
of how the agent trends up with this
guy's however with the crypto media by
bottom it has to land in their own
backyard so that is something because
this this high-tech manager and
announcing so I'm gonna go through the
widely known etherium story so far and
this is English
[Music]
from that same point I start Bloomberg
and it's going to be translated over but
the media coverage is different by
region so this is not the story of the
most important things about
according to this community these are
these are themed things that passed some
kind of activation threshold where a lot
of people ended up knowing about them
and let's keep a lot of people in
so these are the things that register in
the global consciousness among
[Music]
and this is according to you the
journalists we spoke to these were the
ones that they all mentioned as kind of
temperaments so bitcoin is emerging in
2009 as a price the price goes over
$1,000 Len was Silicon Valley funding
wallets and exchanges for Bitcoin than
the Silk Road scandal in 2011 and the
silver scandal has been quite headache
over $1,000 blue opened the Bitcoin
space but not even that one but let's
keep the 75% in perspective - so you
early news of etherium the things that
all of the journalists we talked to
agree register Vitalis identity so the
fact that he was the 19 years old really
registered with people
this persona
the initial coverage this sort of
whiz-kid narrative and journalists are
trying to tell story about people
because people tend to be interested in
people and stories about people tend to
spread them it
I can't as a Bitcoin alternative social
good potential she was covered a lot and
that's something that the
it was successful at earlier
that was going to help people and you
can talk about how that movie was a
problem way
but talk about the social good potential
then in downtown writing stuff that was
I remember I was at a barbecue and I was
with
okay you got a text from his mother
saying is this the thing you work on
grandma and grandma you know the area
[Music]
we're talking about perception and regs
that we're only talking perception this
is so frustrating for people there
deeper this gap that this is this is
what registered so then this rapid
growth moment in February of 2017 the
enterprise aetherium Alliance launches
super significant
no you have these big corporates that
are very exciting this is something
worthy of exploration I'm giving it some
more thought Jim Missy because even
though we have this young genius
metallic story it looks that kind of
gravitas cosine
and we have the ICL boom for caring
about token fever
we have crypto kitties jamming up the
ethereum blockchain with the overuse
which highlights the Mina for scaling
and then restart having competition for
l1 we see together a certain bill more
than x squared you get a lot of projects
positioning themselves as aetherium
killers just actually just create a good
area one has to go so yes as you start
you start having my credit narrative in
2018 2019 in a period that I'm
generously tear mender into the
calibration regulatory activity is
getting started so you hear about SEC
enforcement
cftc you're getting market contraction
you get the rise of something called
defy lightning
and you've got some really interesting
enterprise activity you can face about
the be Brad Callie bruh you got JP
Morgan point you gotta understand young
which are registered for adopting public
watching so those those are some
examples of stories that registered I
think those are really the only stories
that registered for most people that
were within the 17% within the community
we know so much more than this but these
are these are what everybody that we
talk to you among the journalists agreed
on but really kind of broke and just a
reminder that sometimes stories don't do
what you think they do so this is from
Bob packet equation the Tao packet gave
the period
Bishop kind of like any press is good
press it was an early test of the
barians
let me explain that a little bit so you
have
etherium dow hacked on the front page of
The Wall Street Journal and you think
that is a bad negative word so that's
bad for aetherium
right not necessarily because the fact
that someone hacked something means that
there was
there so it seems like someone was
trying to get something the amount of
money is a high amount of ice
pay attention and there's a swirl in
Syria that's picking up SEO juice
because it got that big front page story
which means something else that spirit
is that you learn by putting up covered
because the journalists who are
incentive
traffic aircon
or why'd you want to put this theory on
that headline more than they did not
that much right 17% but more than they
did before so if you want to tell a
positive story about the area you're
going to have a higher chance and being
able to tell the positive story in the
area after the area now have to see if
there's everybody separating get that
but it's in the moment especially if
it's in your project you're like oh my
god this is bad and sometimes it is best
sometimes bad press is really bad press
but they're just all these nuances to it
that are really important to think about
to you so you'll notice that right now
on there certain kinds of stories that
are told a lot about blockchain
Kryptonian theorem and certain ones that
we talked about in the community
the time that art why are some stars
told that some words not called false
stories funding sales acquisitions token
crisis regulatory actions prominent
individuals prominent companies user
numbers untold stories the fact that
we've been filming this whole time with
so much enthusiasm
despite the market contractions that's
what very widely Nova story that you
know at least in my opinion US
regulators have taken on a nuanced
position period
it's not like there's something smart
down it's actually been a really
available conversation and then people
have associated all the kept up with
crime stuff because of Silk Road and the
best way to run crime is still - because
it's drinking an anonymous currency so
the association of crimes with all
Kryptos it doesn't always make sense and
comes from there just the types of media
narratives that have broken through and
formed the false associations so what do
these tall stories have in common and
what are these untold stories have in
common so these two told stories have
properties that make for a headline
and that's going to go to share a lot so
the names of common individuals
I'll buy those
that has like SEO juice or
or regulatory actions you know
down the SEC Monday
people always want to hear and she said
gossip but what went wrong user numbers
that can be a really big positive people
want numbers of people at journals to
look at numbers at once like you're not
numbers is such a such a consistent
thing because they want to journalist
care about convey
their value and delivering information
and the fact that they can take a number
and tell it to you
is a way for them to be delivering value
in those stories gente share horn
finding sales acquisitions those are
really concrete facts and I think right
now journalists
scarin to talk about anything that's not
super concrete because there are so much
stuff that wasn't true
so what stores when we tell about it
this is what our journalists say that
they're looking for that we spoke to so
one thing that Hannah was the growth of
deep I decentralized finances so leak
human senses the ICA room this concept
of decentralized finance has really
taken off Matt leasing was skeptical I
didn't even know what defy me it feels
very best for you I think it's just a
paradigm that people are creating to
escape from Bank of America
so then prices and numbers matter so
John I'm saying you know our readers
really care about the price making a
theory better bigger and more popular
and so really users real problem solving
which gets back to the
numbers are evidence of some sort is
important you need to explain the facts
and statistics why the other thing that
helps the journalists understand is make
sure they understand the problem and how
the thing is going to solve the problem
a lot of times she was saying blockchain
projects seem like their solutions and
certain problems and then people want to
cover at the area 2.0 and the roadmap
the scaling of the technology and
getting it to work work well will define
whether or not we end up meeting to talk
about that area about one contender's so
unless unless this
and 2.0 jam works out from the lens of
media perception but that's going to
define whether it was on a bunch of
other about one's become major topics of
conversation
this is stuff that journalists say they
probably won't cover it so ideas
furniture plans without some kind of
factual around
so this is something I've overheard 17
to ignore the ideas and just focus on
the money so another one was I like I
love where everyone is hungry for bacon
lots of people don't want to cover
another blog site startup unless it's
premier to work different people don't
want to cover yet another Enterprise
press release Bob used to cover every
press release he got of transitioning a
back-end process to of watching now it's
so many other reasons that it's boring
so if you won't do it and then like we
said before people don't want to be
pitch their own story for their outlet
and it keeps me on the journalists with
pitches aren't right for them they'll
remember that forever it is they just
don't like being bothered about storage
[Music]
I think just keeping us off that's
always this issue of Asia but the
problem is how you define agent itself
right now we are in Asia but if your
first visit was to Japan it's gonna be
very different in their first visibles
than Singapore Malaysia Thailand China
other parts of China and that's the sort
of situation it's a reality that we
didn't but we have to dissect it somehow
so if you look at a definition of you
often get this toss around a lot
asia-pacific which has conventionally
covered Australasia Australia which
covers the Pacific Ocean the term the
South Pacific comes with us in ocean and
I got this attracts them on the
background especially how the society
were affected Lucas and his young son
Hasan Russia via North Pacific now in
the past 17 years with Salceda term in
DuPage of the Pacific comes up via the
Indonesian Indian Ocean that s our job
[Music]
sorry yes so that's where the work in
the Pacific we may see more of it but he
really depends on how the job
we've probably seen what the decision
quite frequently and that translated
generally speaking Japan Korea China and
somehow and then Taiwan itself and then
there's nothing South Asia now Asia
generally China definitely in it
salvation generally in the other person
unless husband and a son positions
around a lot as well this are some of
the most dense most culturally diverse
it is
I think Valley Pacific most culturally
diverse enough services itself and at
the ASEAN technician block I didn't
attack shot when because that's really
much imagination generally speaking West
Asia sort of fashion I would say is you
know fact that space is kind of offer
that maybe this opportunity we don't
know but we have to start from some kind
of departure but the better the approach
I feel would be looking at the region as
a whole is the end of track speed
economy the state of the economy instead
of modern modern mechanics generally
indicated by a advance of developed
nations and oneself in developing and
what does this mean for your story now
advanced economies tend to be the ones
on this year
Japan Korea Hong Kong Taiwan Singapore
China it's a pedestrian because there's
some a lot of qualification it is
largely still developing but definitely
as we all know we're not a huge growing
middle class the common things of this
nation is that were familiar with fetish
instruments they really have records of
savings they know about trade you know
of that you know about credit cards the
question becomes from ichiran from dr.
Perry wasn't hapless for them if they
are in it for the trade what's in it for
them for historic one of you after just
training if all they know is I know when
I talk about achievement or got you to
them if all you know is prizes like
white panda find out what's what what's
in for them after this wedding we were
less for this developed nations were in
Venice people a lot of them it's all
about compatibility because there's a
mature nation by default yeah
infrastructure is required mature if
that is the case whereas your story
coming whereas your product come in how
do you come in what's our solutions
and you've been destructive in a good
way and you seen that destructive in a
bad way
this is inherently you have got Japan
right now and that I think there's
something you guys the type of
experience Japan is a very interesting
case across Asia because yeah extremely
I would say so you culturally in order
to cash amazing convenience machine all
over the country that you can use your
coins which I'm sure you have a lot
right now it's really good I really love
the Machine one thing I asked why is
this why is there a stickiness with cash
and I didn't think about it but Japan is
one of the safest place on then you
literally could lose our wallet and
thousand of dollars and then it will be
returned to you providing you have your
ID card that probably will happen in a
lot of other places there is this truss
element that is very inherent here and
is something to think about for anything
about the concept trust because that's
inherited in indochina it's here as well
with South Korea made us to Japan a bit
of tension going right now but they
focus much more on the use of use so
again anything about the infrastructure
they have how are you going to be
compatible with that it's in about we're
from so post-war rapid growth we are
seeing a bit of a generation gap because
the nation has will be
in three decades become possible there
is a gap between what we call me how the
generation will not have a play with it
and I thought we get that one Bob
if your product is gonna really serve
the masses at some products claim to be
how do you reach them we have a talk
about China is a radical sr8 in mass
epilim which I find out I thought these
are trying to products transferable and
their Mauser hit from that point of view
do you mean universe adoption just as a
fun fact the government of Singapore
says you'd be very impressed by how
China has gotten pretty much cashless is
something that the government is China
Quecha without many people behind the
developing nations these are ones that
we hire of all as violent as most of
them like in the Southeast Asian region
in Malaysia will be the largest market
Vietnam has something happen in China
because of is becoming the
the place to go for manufacturing SS
labor cost rises in China
production is meant to do together
Thailand is coming becoming more
interesting for watching that briefly
ovation in LA and then for them as
opposed to the previous light when we
talk about when we talk about business
developing markets from blockchain we
often talk about were financially
internship you have to remember for the
fall for this market Financial Inclusion
really matters because a large portion
of the guys who robbed a bank pocket of
a second and deserve they don't have ID
they don't have a background this is
what really matters to them you know
it's something I was raised like that
but it makes a huge impact on their
communities and from that can carry on
to determine what the government think
of in terms of why do we work not yet in
our back yeah because it helped to the
education it helps you are skilled in
them and it brings about to speak with
the resin envelop nation so this is the
sort of point that is really important
yet I have a visibly the biggest worry
not about financial illusions doesn't
matter to me if I'm a Japanese citizen
information I'm very nervous
I don't really know financial inclusion
but if I'm in the Philippines I mean the
rule island I would look for man the
fact that is a truck into the system I
need that in the developing markets
someone
naive question but do you know like the
cell phone model and coverage yes
so broadly speaking I would say in way
depends though we were still again is so
diapers it depends on where you are as a
broad stroke most of the develop new
mothers they will have more cell phones
then Bank and ice so that's opportunity
come in from you know in the neck
content and there's a certain level
smartphone that's the dominant and drive
Chiba and when a penetration level I
have to get a stats for you but I
wouldn't believe okay give us back
country back um just off and he will
probably miss definitely seventy percent
versus the actual number of users who
don't have you know a back unit how that
is parent figures I can get for you get
TT but it's very very clear so again we
come back to infrastructure so for this
country's itself is all about
opportunities to plug the camps in
general are just some general standard
states indonesia's interesting what they
have to sort of OST Indonesia who
instance always been to go to market to
test for countries that sorry gunshot in
Southeast Asia when they wanted to go
out stops so find says police because
there is so much gaps in the
infrastructure so if your product can be
compatible can provide a good service
adoption is actually Paris gratis out in
fact
we displaced through the outer space so
that's how fast Russian calculate so
these are something I can talk a little
bit more but maybe not right now
approaching IUI something that consensus
work on with the Union Bank of
Philippines the I was in the thesis
behind it is Spanish inclusion for the
bits is one of the nation that cancer
about 10% of the Gini covering intensive
and if they rely on the existing service
are paying up to seven seven to ten
percent of fee on remittance that's
really not something that's careful for
them if we are able to bring it down to
you know five percent I don't know
whether that that's the name that we're
trying to create so if you do the univac
I do I actually see a lot of kids and we
were happy about it
Thailand so this is the one that's kind
of interesting we haven't really have a
lot that's on that but you would again
you couldn't you see a lot of new
legislation coming up just like this so
I will sort of look at it from this do
attract decorations that where are you
and was a problem that we saw and what I
can cover the whole of Asia as
impossible
it's about for bias agreement but we now
just focus a bit more on East Asia by
definition that we here hmm
I'm a cash on hand really quickly so
right now it's an exciting place to be
so next year obviously
sound it fixes here earlier this year
the g20 summit
so as well they talked about Japan Prime
Minister Shinzo Abe he talked about it
shouldn't trust the digital trust
economy they expect really lovely to
come up from the digital economy as a
country itself Japan and somewhat be
interesting because in oppose war is
really successful household names sworn
in to Panasonic they have sort of fallen
behind a little bit
including crown Chile where he came back
best will you take a look at a stage so
they are aware of this the banking
system in Japan has very aggressively
looking at exporting
money because the demographics in in
Japan like most other developed nations
its aging they need so though they need
to look globally so you have think of
that when you are thinking of if I
provide something that doesn't financial
services in Japan how does that come
into play sorry on tickets to of the
matches that cancer tomorrow after South
Korea just as a fun fact for for
wacthing side if you have them live the
boyband BTS apparently they become four
four one six but millions of the
country's GDP just so you know how
impactful you start by not meeting you
okay just give you a bit of context that
puts them in the space of some some time
that's a sort of a place where Korea is
right now so when we look at when I look
at some status experiment work from
fascism
and we get a lot of hits from career
development news every other week every
other day we see something comes up a
new development suddenly stopped and
it's exciting place to be is not only
China which as a region is a bit
trickier I labor it by languages they
where China at the magnet spinning
region obviously esme night China Hong
Kong Taiwan to some degree Singapore by
linguistic heritage so this space itself
is is a bit different that's not what
mainland China itself I mentioned
earlier would be chat with China I think
so so far this was actually what I took
when I just came in from Seoul from you
and a shot that wasn't ever done they
didn't take my credit card it was moving
a half cash though it was never
expensive but but that's when I start
asking around and I found like that it's
just a culture thing because it's such a
state nation use of what you can get
well the automatic so it would affect
the slide about how can I pass around
about the Dow at my box apparently and
wasn't really a thing it's back in the
news again just by location but it's
actually not in the public imagination
of the same yeah the interesting thing
that we mentioned that that I mention
about to people
anything else on here
Korea yeah what I mentioned let's dig in
cash as opposed to Japan which
emphasizes quality of service Japan is
very I would say culturally perfection
is important to them so I think from a
part of you has a contract audits so in
Japan the tolerance level for errors is
very normal to to you everything about
it in Korea the different much more
conservative efficiency
that's the give catch this code itself
why do I have to unlock a map he might
be because just swapping my cat came
from a journalist said earlier times and
we're talking and it's kind of make
sense if you think about it again if I'm
already in the developed nation I have
about credit cards I have a if I use a
my phone right teacher the credit card
to sell what makes what let me compile
it for me to do not use that and use
some sort of you don't chain a neighbor
payment system if I have to unlock it
key my appeal we are talk about the
inability to remember your child faces
so this is something thing about again
if you are looking at something from a
consumer point of view I'm not sure
already from the tribals
that's the family traditionally
family-run conglomerates so the and I
would say the economy is largely driven
by this is this culture it's the sums of
the LG
for them this is a largely conservative
traditional family-owned businesses they
wouldn't be as risky as a lot of other
countries a lot of companies in other
countries so that's where we start to
see a culture of that removing and
patterning startups what this mean is
they may not want to actually do it
themselves they're happy to find
effectiveness to define and it's
something that that they can partner
with Clayton in operatic record Clinton
is something that can have a cow but I
was basically the platform the way the
checkers we checked KakaoTalk is named
after software obviously you know line
you have you have Telegraph back come is
basically so this is one way that a big
company like Amazon thought not liking
in their department perhaps is a you
know ran and risk management profile by
just something to think about if you are
the more these companies do some extent
if you can't handle one it probably
gives you a lot of knowledge because
they will have massive again a lot of
news around the existing financial
system with similar news from Samsung
Hana bank image itself again actually
the Chinese in javanese how do we go get
by
for China Leslie that first tiger in
itself is you know I don't know buddy I
don't know where to begin
that's why I spoke local journalist and
we can forget it bacteria the first
image of the testicle cities of Beijing
Shanghai Control Center and at the
second one 1970s not fighting because of
geothermal energy but I would say with
China it's a tricky one for interior
partly because I'm sure you guys would
have thought the 2017 ico pan and when
the Chinese government does something
was pretty much known as a as a good
education platform so the universities
government's exploring it but when the
bad happened they start up late
conservative if you want to talk about
it Syria if you came opportunity for
Heppell edge of fabric so universities
governments actually want experimenting
on it just as a you know as a perfect we
did a hackathon in the country
representing another country Robin Hood
yes they were surprised to see the
number of people using it Syria what I
meant was the developers in China and a
hackathon they was about ninety percent
ninety percent I believe didn't eat
cereal and the local resident recipe
surprised because of how evasive the
computer the conversation around fabric
is for the business happening so I think
there's something we want to be aware of
representing the materiality as about
what's what's for there moving ahead the
combination that I'm a dementia defy
from the development of you yes they see
the wider furniture were accept the
media however they are speaking about
practice self again so this is something
you have to do this meaning you have to
get it from that as far as where we are
if the ICU pack does move and a
composition is around kappa larger
fabric for enterprise where do you come
in when you're under 70 0 with time i
have is a bit different although he was
obviously a stock exchange interior
scene isn't very likely and i understand
part of it is the the job kudos to the
foundation
factoring has been very
is that what Amanda mentioned earlier in
this I would say about 15 30 60 if I
can't be probably still seen as a
prodigy they're everywhere gas is
legalized oh yeah
so when we talk about blockchain they
tend to equate with material that's good
it's actually over big so we're talking
to developers they acquitted quite
strongly with material most of them most
of the developers definitely familiar
with the programming is not on track
when I asked a little bit more I got a
sense that everyone knows it but no one
knows the dev of it they know that with
each other it's not everyone can say
that must be on them sharding such it
that's something that's a gap itself
you see that's again something that you
guys should know as well so when I look
at it when I ask the question but what
about moving ahead
what are stories you see they are
starting to say there's a sense of fun I
guess to put it frankly impatient they
are waiting up to pie hole and they want
to see what's gonna happen when when
when he was writing pen life they
obviously will be curious experiment
they are or biscuity we already familiar
with the contract what is next
they are waiting for to buy always
business is what I'm saying for Hong
Kong I think about financial trading hub
for them the main thing I would say is
largely similar to Japan Korea a really
very developed credit has about debacle
they were training digital banking is
something that's fairly new in fiscal
market so earlier this year in Hong Kong
and in Singapore the central bank
announced that they will be issuing what
we call in to them digitally banks some
region we kind of neo banks it's
something that believe is varying with
this new markets the idea is that this
will digital banks will be able to
challenge traditional financial banking
so the interesting thing for that is you
don't have to come from your Genesis
doesn't have to be a bank to apply for
this license you could be Google Finance
you could be a telco and it's
interesting because who birds have goes
by default they already have a large
following and they are forcing the
traditional banks to basically make
changes this leads to the question
whether it's even be when we talk about
the Germany
faction trading house we already have we
already have otherwise reveling in a
pale eyes I mean as bigots in a bar and
across the sophism
so this is a sudden penis you should
think about if you're technically
dismounted
this is something I've already called
country but really by by by the fact
that they share common language lastly
as I recovered the three main regions I
wanna cover for East Asia and also
running sort of it
I guess bring it back to where medicine
now when we talk about a show we have
talked about stories itself it's very
linguistic focus is very national
folders and the reason I brought up I
meant that and then thank you so much
was when we're thinking about this topic
itself when we look at it we all speak
English but what about leaders who are
based in Japan or Korea and then they
could only that's a contact with the our
language whoa they immunity
obviously content from kind as believe
junus yeah unkind as will be translated
and he gets pickup but what happens to
content that's freeloader
if I were to represent the car in Makkah
if I'm a journalist I'm hungry for
Korean or my stories whether we can
where where where the opportunities
early on and member hadwin slack that
talk about the tempo moments again
iguana as foreign markets flower really
wasn't in the public even now a NASA
editor D Street there a comedian in
Korea he was showing me how things rang
it was basically a lot material to bio
vitality thou isn't even up in the top
five this what he this one in cooking a
commission
however I will still say the influence
of where news come from in the u.s. is
still interesting because when I think
about what happened in Asia when the
interior pockets were public imagination
this previous 2016 2017 2018 we don't
know what about the 2017 2018 so 2016
two things happen on a global stage that
affect how Ichiro is covered and how
blockchain was covered in passivation
this new things up if you want to make a
guess what is looking is on him in 2016
anyone that's not 2017 so 2016 two
things that happen in wasn't really age
itself it was the brexit vote and it was
the presidential election that got
strong so what happened was when this
blue thing happened in Italy the prizes
of cryptocurrency is back a little bit
and then from there you have the
conversation on it it became a crypto
assets basically a safe harbor and of an
alternative that is all that is the
moment when they just other people get
price of the stuff in a way that's the
moment when people suddenly can eat
cereal blockchain big fine so that
happened in 2016 so it's good to know
that the one local store is in Asia but
is good to know that there is still some
form of can tag along with globalization
and that's something that is in and then
that story
really register and English you can
market they nobody was thinking and very
few people think there might have been
one or two stories on it but that's not
was capturing attention L so that's like
yeah he was using this product that we
found really interesting like a matter
seven market Markov stop that truly
didn't land where but instead it was
president he was from and at least an
Associated prizes and a fortune is up in
ICU Canadian enterprise discussion the
1919 I think what have been dimension
about recovery as well it is pretty
legit the conversation Asia is not
pretty much the enterprise side of
things I think moving ahead we asked the
question what's the next narrative
achiever for Asia was the next narrative
we have explained how the regional
blocks were the two earnings and the
question that we comes back to you is
there a narrative of Asia is there a
single narrative of Asia
these are a single article from Japan or
South East Asia if that's a space you
want to go after
what are they you whether the median
mean what kind of story started to bring
up that that wonderful court they
connect season so I think these are kind
of a conversation in wanna kick start in
this workshop what I will be innovating
and what your acting
right so now it's time for us to do you
want is not a baby's depression service
two questions first
I had a question back to like sorry
Oh slide one you not go back to it if
you said that
oh there's more growth outside of the US
do you feel that's attributed to
regulatory culture in the u.s. even
though so much
watching is shaped by the
english-speaking market not all but some
the absolute not all of that is touching
dominant in terms of where all of the
activities happening and there's so much
activity in Asia and Europe even though
they're not the ones setting the story
oftentimes so that was
not to say not so much to say that we're
like why the u.s. is not interested it's
almost to say these that these other
areas are increasingly interested yes
I've looked throughout Southeast Asia
that China
the u.s. is only a quarter maybe 1/4 the
market at what's happening and I think
it's because the population in the
United States's million as opposed to
the rest of the population around the
world so that's probably why there's a
lot more interest and activity outside
that states but a lot of what we're
seeing is what I'm seeing outside the
United States is a lot of the thought
processes being driven by the United
States even though it doesn't even make
that a quarter of what is happening in
the rest of the world so how do you how
do you include and how do you promote
because supposed to be over 22 different
continents and two different sides of
the planet how do you guys collaborate
and how do you include and how you get
that message out as a singular message
to the rest of the economies and the
rest of the activity
and how do you make sure that when you
do report on such a matter that you're
taking in the perspective of many
different economies and many different
perspectives of many different countries
and report as a
one information that everybody can
understand them apply in their ecosystem
I'm going to tell you too many stories
that quite - the necessary to assess
just and the first is that Thank You
cryptic or decentralized or literally
into Japanese it means that makes sense
you know it's like in a metaphorical way
it's like you're like soul thing is all
over the place and it seems like maybe
it split apart into little shards and
you know that that also makes sense and
the word to send the word I think I know
if it's fortunately right etherion right
essentials agent but there's one one of
our core key terms it's very close to
Mandarin - the word revenge and actually
what we were working on it was in there
was a movie and it was in Korean we were
localized I was working with the EF
public to localize the etherium duct
work website and we had we did like an
algorithmic suite let me have a human
suite and the human suite was like oh my
goodness every time this thing says
watching and said to be interred that it
was really
this is exactly I mean after living in
China and learning how Starbucks went
into moved into China see my cup they
had to think of each of the characters
or Kentucky Fried Chicken in the GE or
McDonald's might not all here they had
to have a cup like a common thread to
the name to advertise who they are but
they had to have it communicated inside
that community and that ecosystem in a
country in that language from my
perspective what so everybody kind of
got it so how do you and that's exactly
the soleus is what I'm thinking about
and the different languages being
applied to the messages what's not even
about just the words of different
languages the word words and language as
if you kind of believe the Sabre work at
both of those converge from like ASIS
that's embodied by the language and so
it's not just about to realizing that
Thank You Otto translated something into
Japanese about something your soul
exploded it's about really thinking
about the Japanese narratives around
stuff like the community centralized
it's not like having a very rigid
hierarchical business over here the way
that they do and how to explain that to
them and that might be different if you
have a company like consensus let's say
it has a project you're going to explain
that project a little bit differently
that while still being accurate about
the nature of the project so
so and you have emphasized different
things that you feel like you're going
to resonate the most with different
markets and that's why you're not just
literally translate but genuinely bless
them based on a real understanding of of
people in that market here so treasure
chest just really so because my role is
about my cover agent as a pigment so
this is something that muscles the agent
thought Pacific is really in Australia
and Australia is English busy so I don't
have worried if I mess with them for
Asia I speak Chinese but I don't speak
Korean or Chinese Mandarin happy and
repurposing Ebony's of the tricky thing
is even that is a bit tricky because
cannabis is totally different it uses a
Chinese cream but it's totally our words
that doesn't express yeah so we sort of
learn it's learning process but I think
to do song as a question it's both it's
a it's an you know this term is plus
around a lot by HSBC like
yes Global global but it's true because
when I put also the hospital from
stateside and I just let me sum up
distributed amongst our different is
offices in the region we find our
breakfast attics like we have a piece of
nerves collided which is business class
on Jeff had for some reason such an
object beckoning to me that is something
that was really interesting
then we have something else that can
give up another character was
disappearing one the translation however
is something that we get vocal patterns
we accept them the log office they do
them because you need that that ever it
comes back to a point my heart the
reservation is specific emphasize that
the local media represents the local
readers they are your audience
ultimately they are considered and so
they need to understand
so if they are reading them if they
really come along or something or they
read something and you know on a website
on your website English they hit Google
Translate they can see the word Solars
don't think that something you want so I
guess it depends on from from our view
it depends on how you could have plan
your you know type of attack of
resourcing and the make sure you have
the proper representation the computer
community decades ago from a marketing
point of view it was easy for companies
to make a lot mistakes
the one that I mentioned and it's not
just Asia when they translates that are
brand names you know France aw oh I'm so
sorry about classic company I lived in
Nigeria and there was a air-conditioning
company tire that moved into Nigeria
they wanted to dominate the market for
air conditioners but they didn't
understand the local pigeon and when you
say I didn't know that I know but now I
it means that I am going and so this why
the marketing guys came in and he said
I'm going to put a billboard up and it's
gonna be an air conditioner and it's
mistake we know cool which means we do
not pull in the local language but he
wrote KN o W you not in O so we have
full there's a lot of a high level to
the diversity in the area so if somebody
says hey what does that say eight says
we know cool and has the air
and understand that air conditioner does
not pull that job for very long and this
is the reason why I came to talk because
understanding the etherium in the lower
it's really funny about the language
Sookie but I feel you you really have to
commit to you really have to put in
resources that come in to get a
translator accurately right and the
challenges because our space is so new
no chain is so young history so we have
a lot of the words coming d5 that came
out no web internet and that now exists
as concept as a philosophy lesson as a
sermon and how you translate that into
the Korean Chinese and if you are going
to the market
you know if you couldn't in mind the
language should be different I have no
idea what that transition would be but
you have to start with your ability to
do because this is so it's not a Yemen
in establish space where they start a
bed chair but what's our destination the
lexicon is there the Mexican is is still
evolving for us
you know thanks we may have been totally
in Mexico so sorry Judy wanted
understanding question so for you you
guys is about communications
practitioners what do you see is the key
titles or maybe journalists or social
media channels
what are the what are the key to the
university you guys pull to get your
I think it's completely dependent on the
message and the goal so I mean I think
if you start with I want to if you start
with I want everyone to know what I'm
doing and who I am and this is the story
about how that's a very limited way to
start and they give to work backward
from I want to take my product to Japan
and and I want to get this amount of
users in Japan and here are the media
outlets as you can
things that they covered here the cases
they jump
here's what bothers them here's what
they like so I'm going to craft a story
for my project working backward based on
where you want to place it so it's never
communication in a vacuum it's always
communication based on target audiences
I would say that communications is a
protocol or a practice rather than a set
of stories or any sort of don't you
agree with this really any any specific
piece of content it's insane
as a way of behaving
an intellectual exercise of connecting
in point with the existing and to the
work project well well well being
representative does that exact so so a
lot crypto projects want to land love
crypto projects as a your standard issue
thing is looking for they're often
looking for numbers adoption of nurse
then you really care about is just high
numbers of users Indonesia as Bradley
mentioned it's a great place to
experiment and just
users visit the cost of user acquisition
is really below but the spending company
your average users really love to so
that's a great place to optimize your
product and her marketing
and then take it into there's mother
whispered that's it and then take it
into a higher price point market but
then you might have to have two
different price points one for the folks
in Indonesia that can't afford it once
implemented so you have to be thoughtful
about it and you have to be respectful
about it otherwise you're going to have
a negative brand back with that flash so
let's say we've got a bunch of users
Indonesia now we're back after
transmitting those a lot of a lot of
companies want to have some if they're
going if they're going for adoption in
the crypto community they want pointy
nose
by telegraph if they're doing a product
rush don't want it on TechCrunch thought
they might be able to get something into
the fortunes of the ledger decrypt the
blog because there's a cadre and
you know usually startup founders in
space don't understand that they're
gonna get Manish covered early industry
coverage version burn first first
because you usually like the way that we
talk to each other in this space is
often a little bit grandiose you know we
have changed my thing is changing the
world why is this not the front page
news times you know and um and any lose
track of what other people are thinking
about other people's incentives are
endles are how much technical knowledge
people that really have especially when
they're getting outside the end
yeah and so that's why I put this book
with math Lisa at Bloomberg on camera
just don't dumb it down but think of a
colorful colorful way to get your
message across so we're going to
something English what you're doing and
then maybe you can learn some national
stuff so like ft is a great place to
land a finance story
that popper is really hard
to get a hold up but you can't it's
really really
now the saying it has to be
helping you at the wall street journal'
all of the republic are also people
really wanting to
some Reuters people can get the front up
yeah I think there so that doesn't like
total of everyone's because of the juicy
ones that everybody wants and then I
mean towards back when you were just
omit just make it really personal when
when humor reported reports I I had item
parts like very much enough those to my
mind but
Aaron okay yeah and Forbes for saying
Michael Douglas two years there now
or shed their effective presentation
others of the people just people people
on a bandwidth and then Twitter every
every ceramic heiress
this board Department escorts now what
what's the list of those people in Asian
markets Asia is got different by
languages is practically for media
itself is tricky because what we
consider the talked about the other
window
they are very hot men by before market
in Asia upper focus on and the
price-anderson biggest earlier and I
mentioned to him
career Tarantino sign Miss Korea they
focus as various related career if you
are doing something is not something
helps always also let's say then impacts
you're doing something that helps
elderly in so that's a correct story
it's it doesn't it just makes no sense
for me to push it last our simulation
now with the blooper writers writers
they have national desk we blew the CNBC
they tend to give original they like
regional stories highly competitive if
CNBC what Texas already love it all you
know like versus lose it this is this
volume under the social platform that's
a bit tricky because as extremely
diverse each have like I mentioned that
is the dollar that form for China and it
sort of comes in a contest of you
literally don't have to get out each I
happen to live your life in China
everything is fun things it does me that
you wanna stories about each other so I
think you matter of things up
I think open collar finance they if I'm
right they God in that off each at
because they were seen as like doing too
many hit commentary at that affected a
man they're not personally so we chat
obviously in parts of Asia line like
other people group that is business well
Facebook in part of develop naka social
media it's interesting in part of the
and it's something that you talk about
you talk about in parts of Asia social
media equals internet you wouldn't think
of it that way I mean us they would in
in a more in order to achieve attack or
something jovial but you you do that
impact of people a marker social media
is is how they get information that's
why there's so much concern with
Facebook nicknames Facebook something X
that we have a hidden agenda of the
exact reason that's that's the tester
challenge
Facebook is facing any other social
media Facebook is in fact
very innovative I thought a default this
is the case with developed markets or
line lines because so far is that if you
be able to get a piece of news in back
the host which is the sort of a national
English language in Tyrell that's a
that's a huge ship if you want a
champion because it the English but if
you want a local or perhaps you want to
read in he or she is is another in the
back of course he or sees this given see
was online
what's up Facebook so that's a start of
it sounds like Spencer not if you have
to split everything but you have to like
well that dimension also have a audience
what is the goal
what is and then you move backward what
comes to the channel slightly disturbing
so the way that we organize the PR team
consensus that we have Asia and us your
representative in
music starts all over the world to get
more treats are coordinating with
full-time folks with external agencies
as women you're interviewing we're
thinking about having a PR agency and in
South Africa and we were interviewing
these PR agencies and they kept sending
me decks for content creation and I
didn't understand I didn't understand
why and all of their assets obviously if
we contact your says that we have we
have a Content team just PR that justice
just talk to the journalist and localize
the message for the job site and then it
was so confusing that they explained to
me there's no difference the PR sites
every story and then they polish them
and there's no there's no like there are
certain videos we've got loaders that
there's this but they're like what are
you talking about what are you so
there's a different thing going on with
just like what media is and how it works
and different markets and surface
everything about fairness construction
works
and actually do you think that parties
well I think that's really
like where you have a dominance of
cellphones are gonna have the dominance
of media through things like we chat
online and Facebook and that allows you
the opportunity to do your own PR as
news right and also to use influencers
in those communities another big
audience like what you are suppression
early on about that additionally more
boxes that is that is that's that's like
the case if in the developing region
where by average becomes the world and
if you compare the second or the u.s. or
Hong Kong so you're gonna have a head
for yeah not going to have a laptop and
experience is different they're not
going to look at and use another summer
at the Artemis shadow games and
computers rather if a farmer I'm going
out the farm I would really like this
well forecast so that's very that sort
of an understanding the purpose for them
to communicate we say content but they
want enforcement of us today wasn't in
the weather forecast price of grain is
there a of people effect they are in
sugar so listen this is how they Yahoo
is gone from them and I think there is
very opportunity for informative and
because if you are you going to get
those thing the pickup is Farrah Fawcett
I mean you mentioned influencer but in
different different markets have very
different perspectives on
especially right now like right now I
would never
english-speaking market explicitly huh
[Music]
scepticism that there are markets where
I would think I was okay and I've had an
english-speaking country genuinely go
out
in the market that are very following
and say do you actually like this thing
that will you help me as opposed to like
Harrison tokens I think particularly in
like the brand an e-commerce marketing
it's all influential totally it sounds
really really different perceptions
about
over here and it's a great incentive
so I have a question on that system for
localization because so I mean I think I
mean if everyone else were to be that if
you wanted the narrative consistencies
one of three factors but if you have a
look when you're trying to do
localization of those narratives it is
very different very difficult to kind of
fall to do to provide QC because you
don't know the language and if you have
them like a kind of a local national in
a team it can be provided but that's not
the case I was what their common kind of
mixture of imperative is white as well
on how it is how you get directed
because any if you have partners maybe
ability to but again you cannot ensure
that those partners are doing a good job
so that you have those suspicions if you
have those belts how do you get the
feedback how do you make sure that the
narrative is yeah so it's a a bigger
problem outside of that is that
experiment no one run is in the market
or
Meredith like that to look once we don't
know that so we will probably help they
are out from that in terms of like
consistency and control and then on top
of that be a one there in I got the your
question there sometimes he messed up
you know but there is a marketer we have
a partner that we realized pretty
quickly
it wasn't we're doing a good job and
maybe doesn't have a good reputation we
the moment we found out which we found
out from you know just growing our
presence in that market we switched it
so I mean not not a huge deal but just
like that this intermediary wasn't doing
a great job translating everything and
we want to have a better answer so you
you find out from other locals but
that's the way to find out
so you find out feedback and so
triangulation is also super important
triangulated with another disinterred
stick group so let's say you you go into
a market you're translating your content
and it's a blanket where you don't have
anyone on your team so you've hired some
kind of intermediary you ask someone
that they don't know to review the thing
by or just I can tell you there was like
an algorithm part but I think manual
conceptual kind of problems is because
globalization can be disastrous
okay but you need to do that in a
certain region especially for here maybe
not so much farther protects since its
decentralized anymore nation
that someone likes a violation of its
axis best narratives they are without
our definitions that we won't have big
development I could be done in an
open-source week let's say or any
hardware ever and there are local people
are interested so if there is a weird
those who can have some sort of
replication check that you know it's not
something nobody can officially all
projects then you can reach out to them
and they can so translate it or so that
completely existence and the etherion
war website is that so ever so
there are translators from all different
languages translated call for content
Imperium don't work which is the site
with the domain
they may be will be
order to put our victory HDMI Roland
which this wonderful woman
has been running a program and therefore
in other languages there are no hundreds
and hundreds of contributors and all of
its doctors github so exactly and houses
hundred percent
it's been really strong right like
crowdsourcing translations and then
having a professional look at over
well none the other thing that I would
definitely recommend getting involved
with because I started at 3 days ago but
with with the bigger people with his
marketing down so the idea is to if we
launched it at the
at the moloch Damita and the idea is to
get a bunch of stakeholders and spades
together to create the funding and
governance mechanism
properly marketing of messaging area
[Music]
you know there should be something
dependent entity that does that that has
the proper expertise to do it so there's
a telegram channel there's going to be
up Twitter looking for members and
and help work on it
probably it'll end up ain't
opportunities with people
kiba's twitter is true India but I had a
question so as you know you guys are
gonna mean hustlers write narrative
peddlers what about narratives that
you're selling today what's what's
augmentation what's all in Asia I would
say it's not actually defined yet but
it's a it's singular
the lady will just that she mentioned
that a lot of the thought process do
originates from what we call us combat
which is in this case agency very focus
on enterprise like that it's extremely
focus on the business out of these I
don't represent a business business room
but that business side of it is about
how we get something greater so the
conversation has shifted from what is
the chain how does this work - POC is
way past Busey now businesses don't need
you to explain
they don't need assess my stop change
what is it why is this magically how the
question is issued on the problem how do
you make this work and it had already
have us a good idea that they want that
the process has really been I just
I mean if I'm a business in a certain
sector
I want something another way can you
create this for me what you wrote this
upon that is a competition at the
business that is beyond kills is already
yourself yeah I think I think I think
the stories that people read our story
so I heard
or it's something with
with major customers so if there's a
number like that right now we then
define people are trying to figure out
what it is try to follow it the theory
of 2.0 and roadmap scaling
those are coming thanks people are
looking for it now some people are
interested in this next round everybody
I can't
given the enterprise thirst do you work
with like EMI and nightfall to push that
into the enterprise space in Asia or is
that to partner specific and your level
I don't have the information
specifically it's something that I think
should attract because of we have
because I have not develop a background
myself so like that that maybe
conversations about this that I'm not
familiar with so I kind of I answer that
but this was advice knife all right yeah
it's just seems like they're doing
really great things on the enterprise to
make use and publish that or have those
enterprise users interact with the
public change space there speaking of it
I saw them yesterday
look we're getting sump'n time message
yeah what does happen message that
you're giving us that looks like a
strippers okay great
I guess we're just not gonna do that
exercise otherwise the peach died to
call you Betty you know that's news that
maybe you guys can do this to be more
about the belt and know this well cheer
to Annette do you have a desk
sure so my the argument goes like this
news is a comment and a public good and
who should fund that probably good
the answer is the people who are
affected by the news so if you want to
create a new source to cover
cryptocurrency then we can imagine you
know the top ten public chains the top
ten exchanges the biggest wallets to
pick a species they should all be
members of this step they should put
Funston down so that thou can allocate
the resource to create news gathering
teams to cover this conference and if
you want to make it a revenue generating
down then that now could go with some
essence like that's called it Dow desk
accom and down s comms in place that the
news that's approved by the Dow gets
published and it's a place that
advertising things
sounds like we should definitely work
together with marketing down valley that
is right just do the cue okay let's try
any more questions from other regions or
something something you guys roblox
I'm just more of an annuity this year so
I spent a lot of my time reading a lot
of the publication's hear what I said I
still feel like people use the word
Bitcoin to represent blockchain or then
there's a great article that comes out
on news and etherium it's like they've
gone through the article and remove the
word aetherium and put the blockchain
into it do you know why this
presentation well you're trying to
appeal to a larger mass of people sorry
guys it's a co-write it's like it's a
calculated decision infuriating from my
point of view just so I was hours of
having to post in 2013 and one thing
that we would do is we were just put
like it's Kim Kardashian into the base
about that URL for a barely
so you would go to you you would never
select any views aren't and there are be
all this stuff in the basement but they
around that just was stuck right like
keywords and so it's not like something
malicious that mean animus against
aetherium they're just going to go with
what's the most recognized it comes it's
like they're gonna cover like a zero
bombing down Fifth Avenue they're not
going to cover Z brothers and I'm not
going to cover you know something that
smokes
but quite makes it stand out Marx is
better known we went over those numbers
and so the way to fix that is to get a
theory on yourself and the more know the
theorem is
Media is to put it in a headline there's
a really funny Twitter account called
the Beltone
builds on you wish a little tweets out
every article that is about something
else on
oh they're really they do they do a
really good job and the other thing is
what friend I've noticed with this is
better that they don't mention that
there was blood jangle but then they're
they're mostly on the barium make the
last time I checked something ninety-six
percent of projects built on the area
built on the bar chamber built on the
beer now when people say watching they
usually mean the area but you know block
jam so much bigger keyword very still
keyboard than watching and lots of
companies don't even wanted to be
the cryptocurrency because of me because
so that's where we are right now that
there need to be applications of Miriam
it is give me more so it's a big point
so that here's a challenge
bitcoin is digital gold historic value
they're all these mediums about Bitcoin
at the area doesn't really have
right now and so there's a there's a
zillion dollar competition of God or an
infinite and infinitely scalable
remunerated a competition for who can
figure out a program as programmable
money it doesn't really cover it smart
contract harm like nobody's looking for
that last minute the biggest blockchain
actually gets the larger plastic we were
talking about I'm calling it the biggest
blockchain and then and then there to be
a sister company come the bestest the
biggest and that's not that's not
oh so there's a great there's a great
book called the domani two immutable
posit marketing
we don't like to think about one thing
how cute
so you have a little space like
you got one in there it's like the
safest car although no one else can be
the same as a car it to be this
something else is courage to be the
flashiest card it allowed Ascari up to
them to enter play like card sorry it's
all negative you know like if you have
to have to be with something and here
I'm still working on that and gosh did I
try to make that which is true that's so
many personalities in a few guys know
some people people think that Joe is
this is just talking about like objects
good people or what they eat for
breakfast but just
talent is a zebra walking joke about him
because of his age it's very unusual
and so and also being so articulate
so that's why that was listed as one of
the core stories from the very beginning
because I'm because of that persona
whereas you get some like Joe's
background more often in that kind of
position that doesn't lessen his
as a storyteller in the space but it's
certainly like a less unusual profile
and that's better for certain situations
that works for other situations so what
I'd like is that there's actually such a
variety of characters in space that sub
into the situations that make the most
anytime the two of them are the ones
that I think of the most
is that does that because maybe viewers
I just maybe I don't want to hear from
the jurors eyes and guess for ages like
Singapore vitality Joe yes
but Joe isn't a specific they'd have to
loot anything from the because think
about such a financial heart they were
getting from a financially and it has
been it for vitality I imagine him in a
death is his video the Chinese speaking
the Taiwan Association so you have a
China
it's our coverage is there anyone that
that you think that as being much
experience I guess super here and then
then they they're a bunch of they're a
bunch of other people that Danny Bryan
and then piracy of people died
any people on the other I think we've
got some folks here though that would
you go to the underpriced time that's
our domain like Jordan that's like it's
a pantheon of different Nick prenta T
these three different occasions what
else I think that we as developers get
stuck in marketing to this tiny little
go system right and if we're gonna
actually get this story to be a bigger
story we have to find the means that
actually where we get the story because
yeah it's something that we get a lot of
defend us not necessary businessman
[Applause]